Joana S.

I help B2B SaaS and cybersecurity companies drive qualified pipeline and revenue using Google Ads, LinkedIn Ads, ABM, and demand generation strategy. With 8+ years of experience in B2B SaaS marketing, especially cybersecurity, I specialize in paid media for complex, high-consideration products where success depends on targeting, messaging, and buyer intent, not just traffic. I work with founders, heads of marketing, sales leaders and revenue teams who need a B2B paid media expert that understands both performance marketing and how enterprise buyers actually evaluate SaaS and security products. 🔹 What I do • Google Ads for B2B SaaS (Search, Display, retargeting, conversion tracking) • LinkedIn Ads for B2B (lead gen, ABM, buying committee targeting) • B2B SaaS demand generation & growth marketing • Account-Based Marketing (ABM) strategy and execution • 6sense intent data activation and orchestration • Paid media optimization focused on SQLs, pipeline, and revenue • Content & landing page optimization for conversion • Cybersecurity marketing (Cloud Security, AppSec, IAM, DevSecOps, PTaaS) I help you: • Generate high-intent B2B leads, not form-fillers • Align Google Ads, LinkedIn Ads, and content with buyer stages • Build ABM programs that sales actually wants to follow up on • Fix campaigns that look good in dashboards but don’t convert • If in cybersecurity, translate technical security value into messaging that resonates with CISOs and engineering leaders If you’re looking for cheap clicks or generic lead volume, I’m not the right fit. If you want B2B SaaS Google Ads and LinkedIn Ads that actually drive pipeline - let’s talk.