Fernando C.

Your store gets traffic but doesn't convert? Your email list isn't pulling its weight? Your subscribers churn after the second box? I fix all three. I'm a DTC ecommerce developer and retention specialist with 200+ stores built and optimized. I focus on the places where revenue leaks: product pages, cart, checkout, the inbox and the subscription lifecycle. RESULTS → +73% email revenue for a $3M pet brand (Klaviyo rebuild + flows) → +300% revenue after a Shopify redesign focused on removing buying friction → 48-hour Klaviyo implementations for 6–7 figure subscription brands RETENTION & SUBSCRIPTIONS Beyond the standard flows, I build the systems behind them: - Custom Klaviyo triggers, events and metrics pushed from your store or subscription app - Subscription stacks integrated with Klaviyo: Seal Subscriptions, Shopify Selling Plans, WooCommerce Autoship / QPilot - Lifecycle flows tied to real subscription behavior: upcoming order, failed payment, skip/pause, cancellation save, winback, replenishment - Subscription upsells and cart drawer offers (FBT + subscribe & save) - CAC/LTV tracking so you know which customers are worth acquiring WHAT I BUILD - Shopify: custom themes (Liquid, Online Store 2.0), custom sections, megamenus, custom Shopify apps, cart drawers, bundles & upsells, speed optimization - WooCommerce / WordPress: custom plugins (WhatsApp checkout, build-a-box, complex shipping logic), Elementor builds & custom widgets, checkout customization - ERP & integrations: Odoo + WooCommerce catalog and inventory sync - Magento / Adobe Commerce: theme and checkout customizations, extension setup and fixes, Klaviyo integration, ongoing maintenance - Klaviyo: flows, campaigns, segmentation, template design and HTML coding, deliverability - CRO & Analytics: forensic growth audits, GA4, landing pages, A/B testing, funnel analysis - SEO: technical audits (Ahrefs), schema markup, metadata, site structure - Paid traffic: Meta Ads (full-funnel, API-built campaigns), TikTok Ads, Google Ads - AI automations and custom tooling that cut manual ops work HOW I WORK Clear scope and timeline before I start. Async updates via ClickUp or Slack. You won't have to chase me for status. Not a fit for: video, photography or branding projects. Send me your store URL and the one number you want to move. I'll reply with where I'd start.