Marko N.

You don't need another 200-item SEO checklist collecting dust in a Google Drive folder. You need someone who can look at your site, identify which problems are actually costing you revenue, and lay out a plan with a clear order of priority. That's what I do. I'm a senior SEO manager and search engine optimization consultant. I run audits, build growth strategies, and lead migrations for companies where organic search is a real profit driver. Background I'm the Team Lead of Sports Media SEO (NA & EU) at Better Collective, a Nasdaq-listed global sports media group. I manage search engine optimization strategy for some of the highest-traffic sports media websites across both regions. Before this, I led the SEO Task and Audit Team at the same company, focused on SEO due diligence for M&A targets and full-scope SEO audits across the portfolio. Some context on what that looks like: • Ran SEO due diligence for acquisitions in the €50M to €250M+ range • Managed SEO across sites that are doing 1M+ organic clicks/month • Grew organic traffic by 20–40% year over year, with measurable ROI on every initiative • Led site migrations for large publishers without losing rankings or revenue • Built and trained SEO teams from junior hires to senior specialists I bring the same thinking and standards to my Upwork work. What I Deliver SEO Audits Full-scope audits covering crawling, rendering, indexation, ranking, site architecture, content gaps, and ranking barriers. I use Screaming Frog, Ahrefs, SEMrush, and Google Search Console. Findings are prioritized by business impact and ROI potential. Reports are written for decision-makers, not for other SEOs. SEO Strategy & Consulting Long-term search engine optimization roadmaps, keyword strategy tied to revenue and profit margin goals, content architecture, and visibility forecasting. If your team needs an SEO manager who can set direction and make the right calls, that's where I come in. Migrations & Redesigns SEO planning for platform migrations, domain moves, CMS transitions, and major redesigns. I protect the organic equity you've built. I know where crawling, indexation, and ranking get disrupted during transitions and how to prevent it. Penalty Diagnosis & Recovery If your traffic dropped and you're not sure why, I'll figure it out. Algorithm updates, technical issues, rendering problems, and indexation gaps. I find the root cause and build a recovery plan focused on getting revenue back on track. AI Overviews, LLM Visibility & AEO Search is changing. Google AI Overviews, ChatGPT, Perplexity, and Gemini are now real sources of traffic and brand visibility. I've worked on projects focused on getting brands cited in LLM-generated answers, featured in AI Overviews, and ranked in generative search results. That requires entity optimization, structured data, content formatting, and topical authority work that goes beyond traditional SEO. I apply the same thinking to AEO (answer engine optimization) and GEO (generative engine optimization) when clients need it. Deep experience also with international and multilingual SEO, ecommerce optimization, entity and salience work, schema markup, internal linking architecture, and content planning for topical authority. How I Use AI I use ChatGPT, Claude, and Gemini as a productivity layer. They help me process large data sets faster and automate repetitive research tasks. But every strategic decision and audit conclusion comes from me. AI doesn't think for me. A Note on Consultations Want to learn about my background, how I approach SEO, or whether I'd be a good fit? Happy to talk. Send me an invite. If you need specific recommendations or an action plan for your site, that's a paid consultation. I've done enough interviews where I shared detailed analysis up front, only to watch the client hand those ideas to someone cheaper. I don't hold that against anyone, but I protect my time now. Even when someone follows the exact playbook I would have given them, every site runs into issues during execution. Knowing what to do is one part. Knowing how to handle what goes wrong is different, and that comes from doing this across hundreds of sites at scale. If you're serious about your business, you won't need to keep looking. How I Work • I diagnose first, then recommend. No templates. • Simple communication. I say what I think, explain why, and skip the jargon. • My focus is on audits, strategy, and consulting. No CMS uploads, content writing, or link outreach. • I care about your bottom line. SEO in terms of revenue, profit margins, and growth. Not just traffic or ranking numbers. • Selective about whom I work with. Serious about organic growth? We'll work well together. Long-term partnerships usually start with a full audit. Short-term consulting is available when you need a second opinion, have an urgent issue, or want an experienced SEO manager to review something. If this sounds right, send me an invite and let's talk.