Zachary B.

Your leadership team has a story they want told. The problem? Your marketing team is already stretched thin — and turning that idea into a compelling storytelling campaign requires strategy, writing, creative direction, design, multimedia, distribution, and a lot of execution. That's where I come in. I'm Zach Bell, founder of Bell Media Group, a storytelling agency that helps organizations turn important ideas, initiatives, customer experiences, and brand moments into immersive digital stories that get people to pay attention. I work with marketing teams that know what they want to communicate but don't have the time, bandwidth, or specialized resources to execute the story at the level it deserves. I can help you develop the storytelling strategy, then lead the project through execution with support from my creative team. WHAT I HELP CLIENTS CREATE • Brand storytelling campaigns • Immersive digital storytelling experiences • Customer stories and case studies • Corporate and organizational narratives • Executive and thought leadership stories • Anniversary and milestone stories • Interactive long-form content • Multimedia storytelling campaigns • Campaign concepts and creative strategy The goal isn't simply to create more content. It's to create stories that help your organization become found, understood, remembered, and trusted. STRATEGY + EXECUTION Some clients need help figuring out how to tell the story. Others already know the story they want to tell — they simply need someone capable of taking the project off their plate and getting it done. I can support both. I lead discovery, storytelling strategy, account direction, campaign planning, and creative direction. When a project requires additional capabilities, I work alongside a trusted Bell Media Group creative team that includes writers, designers, developers, photographers, videographers, and other specialists. That means you don't have to coordinate five different freelancers or agencies to bring one story to life. STORYTELLING THAT PRODUCES RESULTS For the Greater Reading Chamber Alliance, our "Navigating Change + Uncertainty" storytelling campaign generated: • 386,736 paid and organic impressions • 132,835 paid and organic reach • 10,521 link clicks • 19,654 story views • 6 minutes, 6 seconds average dwell time Our work with Goal .com and Heineken was recognized with the 2022 Digiday Marketing & Advertising Award for Best Branded Content Site. I've also worked with organizations including: • Heineken / Goal .com • Tower Health • Konami Gaming • Rutgers University • AAA Northeast • Greater Reading Chamber Alliance • Bollman Hat Company Projects have ranged from global branded storytelling campaigns to corporate narratives, milestone celebrations, customer stories, interactive experiences, and strategic marketing initiatives. A GOOD FIT IF... You may be a particularly good fit if: • Leadership has asked your team to develop a major storytelling initiative • Your marketing department is already at capacity • You have a strong story but aren't sure how to bring it to life • The project requires capabilities beyond your internal team • You're tired of coordinating multiple vendors to execute one campaign • You need someone who can own the initiative and keep it moving • The story is important enough that it needs to be done right For example: Rutgers engaged us to create a digital storytelling experience celebrating the retirement of one of their tenured professors. WHY STORYTELLING? Most organizations aren't short on good stories. They're short on the time and resources required to uncover those stories, shape them into compelling narratives, create the experience, and get them in front of the right audience. That's the gap I help fill. Rather than handing your team another strategy document and leaving you to execute it, I can help take the initiative from initial concept through launch. ENGAGEMENTS I'm primarily interested in substantial storytelling initiatives rather than one-off content assignments. Most storytelling engagements begin around $5,000, with larger campaigns and ongoing storytelling programs scaling from there. If your organization has an important story to tell — and you need an experienced partner who can help you figure it out and get it done — send me a message. Tell me what you've been tasked with creating, where the project currently stands, and what's preventing your team from getting it across the finish line.