Michael L.

Market Research Consultant

Market researcher with 30 years of professional experience • Execute full quantitative survey projects from study design through final presentation • Gather, organize, and analyze information from primary, public, and syndicated data sources • Build customized sales forecasting models to estimate demand and evaluate business opportunities Experienced with the following Quant research project types: -Concept & Product Testing -Sales Forecasting, Market Size Assessment & Volumetric Simulators -Customer Satisfaction -Pricing & Revenue Maximization -Awareness & Usage -Brand Tracking -Segmentation & Targeting -Variety & Line Optimization -Packaging & Product Claims Expertise in all steps of the Quant survey process: - Study design - Questionnaire development & programming - Fielding & tabulation - Analysis & report writing - Presentation of results to management