Sergei B.
Google Ads Specialist & Facebook Ads Media Buyer & Meta Ads eCommerce
🔍 Your Google Ads or Facebook Ads are probably leaking 𝟯𝟬-𝟲𝟬% of budget right now: broken tracking, wrong structure. That is what I find in 𝟵 𝗼𝗳 𝟭𝟬 accounts I audit. I fix the leak first, then scale: 𝟱𝘅 𝗥𝗢𝗔𝗦 held 6 months straight. 🚀 Media buyer, 10+ years. ◆ RESULTS: REAL NUMBERS 📌 $10.5M+ ad spend managed: Google Ads and Meta Ads media buying budgets from $1,000 to $1,000,000+ per year 📌 Reduced CPL from $120 to $34 via Google Ads restructure; 700+ real estate leads at $28 CPL 📌 Held 5x ROAS for 6 straight months on Google Ads for a medical ecommerce store, $470K revenue 📌 Scaled Facebook Ads budget from $5K to $80K/month at 4x ROI as a hands-on Facebook media buyer 📌 4,994 ecommerce sales at £14 cost per purchase with Facebook Ads and Instagram Ads for a UK store 📌 Grew Google Shopping ROAS from 200% to 550%+ via Google Merchant Center feed restructuring ◆ SERVICES 🔵 Google Ads: Search, Performance Max, Google Shopping, Google Display Network, YouTube Ads and Bing Ads. Full PPC Campaign Setup & Management, Google Ads account management, display ad campaigns and Google Ads audit from a certified PPC specialist 📘 Facebook Ads and Meta Ads: Facebook Ads Manager setup, Facebook Advertising strategy, media buying, creative testing and retargeting across Facebook, Instagram and Messenger. As your Facebook media buyer I scale paid social profitably, 8x ROAS for a Shopify brand 📱 Instagram Marketing and Social Media Marketing: full-funnel social media advertising plus social media management coordination, so paid campaigns and organic content tell one story 🎯 Lead Generation: CPL funnels for local services and B2B, 216 landscaping quotes at $113, 1,020 luxury travel inquiries at $77, 450+ bookings worth $420K in 90 days 📊 Conversion Tracking: Google Analytics (GA4), Google Tag Manager, Meta Conversions API and server-side tracking. In 9 of 10 PPC audits I find broken conversion tracking before I find bad ads 🛒 Amazon PPC: sponsored products and sponsored brands, coordinated with Google Ads and Facebook Ads so marketplace and store funnels feed each other 🔑 SEO and Search Engine Marketing: SEO keyword research and Search Engine Optimization data feed my paid search, CTR up 15-25%, CPC down 18%. Landing page conversion rate optimization lifts CVR another 15-35% ◆ INDUSTRIES eCommerce and Shopify, FinTech, Insurance, Medical, Solar, Contractors, Travel, Legal, Education, Automotive, SaaS. As a media buyer and PPC specialist I apply the same digital marketing system to every lead generation and ecommerce niche: fix conversion tracking first, find the leak, scale what works. Niches: jewelry, restaurants, roofing, cleaning, real estate, DTC brands. ◆ MY APPROACH: MEDIA BUYING AS A SYSTEM ✔ Marketing strategy first: every Google Ads and Meta Ads account starts with a PPC specialist checklist, structure, search terms, audiences, and conversion tracking in Google Analytics and Google Tag Manager ✔ Lead generation math: qualified cost per lead, not clicks. My lead generation funnels connect landing pages, call tracking, and CRM data into one number a business can trust ✔ Creative testing for Meta Ads: hook rate, hold rate, CTR and CVR. Media buying decisions come from data, and paid social budgets follow lifetime value ✔ Scaling: Performance Max and Google Shopping for ecommerce, Pay Per Click Advertising and lead generation campaigns for services, retargeting and social media marketing support across both platforms ◆ WHY ME ✔ 10+ years of Pay Per Click Advertising as a Google Ads specialist and Facebook Ads media buyer. Top Rated Plus, $100K+ earned, 145 jobs ✔ Official Google Partner, certified in Google Ads, Google Analytics, Google Shopping, Facebook Ads ✔ No scaling before tracking is verified. That is how a PPC specialist protects your budget ✔ One partner, full paid media stack: Google Ads, Meta Ads, Facebook Ads, Instagram Marketing, Bing Ads, Amazon PPC, SEO, one digital marketing system ✔ Weekly reporting: CPL, ROAS and next steps, digital marketing without vanity metrics ◆ MORE RESULTS ✔ Facebook Ads Manager and Facebook Advertising: 1,850 leads at $10.95, 432 tickets at $13.89 ✔ Social media advertising and social media management: creative cycle cut to 5 days ✔ Search Engine Optimization and Search Engine Marketing: long-tail terms 40-60% cheaper ✔ Bing Ads and Google Display Network: display ad retargeting, 30% lower CPC ✔ Instagram Marketing, marketing strategy on Pay Per Click Advertising data, Google Tag Manager, conversion rate optimization: +15-35% CVR ✔ Shopify, WooCommerce and WordPress: ecommerce PPC and Google Shopping feeds on any stack ◆ READY TO SCALE? Message me and let's audit your Google Ads, Facebook Ads and Meta Ads, then turn your PPC budget into predictable revenue. Your media buyer, PPC specialist and digital marketing partner, from Search Engine Marketing, Social Media Marketing and SEO to Amazon PPC: one paid media system built around ROI.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $23k
Billed in all: $148,627$149k
$429 in the last 6 months
Across 59 contracts
Across 177 contracts
Earnings, last 30 days
Skill rankings: Top 0.90% in Social Media Management
Ranked by MRR among everyone on Upwork with the skill.
- #34Display Ad700 freelancers · 🇵🇱 #3Top 5%🇵🇱#3 of 6
- #48Media Buying1,414 freelancers · 🇵🇱 #1Top 3%🇵🇱#1 of 10
- #66Instagram Marketing3,741 freelancers · 🇵🇱 #3Top 2%🇵🇱#3 of 21
- #94Google Shopping1,118 freelancers · 🇵🇱 #2Top 8%🇵🇱#2 of 12
- #153Social Media Advertising7,006 freelancers · 🇵🇱 #4Top 2%🇵🇱#4 of 30
- #160Google Tag Manager3,074 freelancers · 🇵🇱 #6Top 5%🇵🇱#6 of 34
- #179Facebook Ads Manager6,091 freelancers · 🇵🇱 #4Top 3%🇵🇱#4 of 38
- #180Social Media Management20,041 freelancers · 🇵🇱 #2Top 0.90%🇵🇱#2 of 47