Muhammad H.

Brand identity designer with 10 years of freelance experience and 2,800+ completed projects for businesses in 40+ countries. I design custom logos and complete visual identities for startups, service businesses, and established companies that need to look credible from day one. Most of my clients are founders launching something new, marketing teams who need a consistent brand, or businesses that have outgrown a DIY, template, or AI-generated logo. I've worked with companies in legal, tech, real estate, hospitality, e-commerce, and professional services, from a single wordmark for a solo consultant to full brand systems with a parent brand and sub-brands. What I design: - Logo design: primary logo, secondary/stacked versions, and icon or submark - Brand identity: colour palette, typography, logo system, patterns, and brand assets - Brand guidelines / style guides: a clear document your team, printer, and developer can follow - Logo redesign and rebranding: modernising a brand without losing the recognition it has built - AI logo refinement: turning an AI-generated concept into a clean, professional vector logo that works at every size - Brand applications: business cards, stationery, social media kits, signage and packaging mockups - WordPress / Elementor websites: business sites and landing pages built around your brand How I work: 1. Discovery: your business, audience, competitors, and every place the brand will be used 2. Concepts: distinct directions, each with the reasoning behind it 3. Refinement: revisions on the chosen direction until it's right 4. Delivery: final files, plus brand guidelines where included What you receive: Vector source files (AI, EPS, SVG, PDF) plus PNG and JPG, in full colour, black, white, and reversed versions. Files are organised and clearly named, so anyone who works on your brand later can use them without chasing you. Every logo is built from scratch in Adobe Illustrator, with no templates or stock icons. The goal is a mark that is simple enough to work at favicon size, distinctive enough to own, and consistent across your website, social media, and print. If you have a brief, send it over. If not, tell me what your business does and where the brand will be used, and I'll reply with how I'd approach it and a realistic timeline.