Ali Raza B.

A Las Vegas turf company got 10,000+ leads from my campaigns. A Shopify store passed $1M in sales at 5x ROAS. Neither started with a bigger ad budget. PPC specialist for Google Ads & Meta Ads | 8+ years | 280+ Upwork projects | US hours (EST/PST) Hi, I'm Ali. I've spent 8+ years running Google and Meta Ads, and I've learned one thing the hard way: most ad money isn't lost on bad ads. It's lost on leads nobody calls back, sales nobody can track, and creative that's been running for six months. So that's where I start. IF YOU RUN A LOCAL SERVICE BUSINESS, THIS MAY SOUND FAMILIAR • Your phone rings, but half the calls are price shoppers, job seekers or people outside your service area. • A lead comes in at 9pm and nobody calls back until the next afternoon. By then they've booked someone else. • Your reports are full of clicks and impressions, but you can't tell which ads brought actual jobs. • You're paying for Google Ads and Local Services Ads and still don't know which one is working. How I fix it: Google Search, LSA and Facebook & Instagram lead campaigns aimed at real buyers in your area, plus GoHighLevel so every lead gets a text within minutes and lands on your calendar. Reporting is tied to booked jobs, not clicks. IF YOU RUN A SHOPIFY OR E-COMMERCE STORE • ROAS looks great at $100/day and falls apart when you try to scale. • Meta CPMs keep rising, and the ads that worked last month have stopped working. • Shopify shows one number, Ads Manager shows another, and you don't know which to trust. • Google Shopping products keep getting disapproved, or most of your budget goes to people already searching your brand name. How I fix it: Google Shopping, Performance Max and Meta Ads built around profit, not just ROAS. A clean Merchant Center feed, accurate tracking with GA4, GTM, Meta Pixel and Conversions API, and Black Friday / holiday campaigns planned before the rush. AI ADS & AI UGC VIDEOS: HOW THEY SAVE YOU MONEY Creative is now the biggest lever in Meta Ads, and the most expensive part to keep fresh. Hiring UGC creators means shipping products, waiting weeks and paying per video. When the ad fatigues, you start over. I make AI UGC videos in testimonial, unboxing, product review and street-interview styles, plus AI product images and static ads: • New creative in days, not weeks • A fraction of the cost of creators or a photo shoot • Enough variations to find winners fast, with fresh ads ready before the old ones burn out • Built to follow Meta and Google ad policies HOW FAST I MOVE Day 1: I audit your ad accounts, tracking and follow-up. Within 24 hours you get a short list of what's leaking money, ranked by impact. Day 2-3: I fix tracking and restructure or launch your campaigns, within 24-48 hours of your go-ahead. Week 1: The first round of new ad creative goes live. Every week after: A plain-English report. Cost per lead or ROAS, what's working, what's next. MORE RESULTS • $300K in sales for a baby boutique Shopify store • 643 phone calls for a local business from Google Ads • 600 leads for a real estate company from Google Ads WHO I WORK BEST WITH Remodelers, roofers, HVAC, plumbers, turf and landscaping companies, and Shopify/DTC brands. Also insurance, legal, dental and real estate. WHO I'M NOT A FIT FOR If you want someone who logs in once a month and sends a PDF, I'm not your guy. I'm in your accounts most days during US hours, and I'll tell you straight when something isn't working. Your ad accounts and assets always stay in your name. WANT A FREE SECOND OPINION? Send me your website and what you're running (Google, Meta or both), with view-only access or a few screenshots. Within 48 hours you'll get a short, honest breakdown of: • Paid ads: where budget is being wasted, and what to cut or scale • Tracking: whether every lead and sale is actually being counted • Creative: which ads are worn out, and what to test next • Leads & sales: why your cost per lead or ROAS is where it is • Follow-up: how fast leads get contacted, and where they drop off No pitch deck and no obligation. Just what I'd fix first, and why.