Cody M.

Programmatic Trading Lead for a DSP working with several billion dollar clients. I have experience with DSPs such as theTradeDesk, Adform, Beeswax, DV360, MediaMath, Basis, StackAdapt, Choozle, Xandr, and Dataxu (Now Oneview). Previously, I worked at Franklin University where I solely brought in house their Programmatic Advertising from an agency, saving them thousands of dollars in costs and better transparency. I also have experience working in two difference agencies helping both expand their programmatic offerings. I have experience with all types of campaign goals (ROI, CPA, VCR, CTR, CPM, Reach. etc) and Objectives (Awareness, Consideration, Retargeting). I have worked with all types industries including real estate, gaming, big box retailers, education, furniture, automotive, small businesses, medical, tech, and retail. I LOVE Programmatic Advertising and have learned the keys to success in the growing industry. Here to help all types of clients with their Programmatic goals. My expertise is in audience strategy, campaign upload, optimization, troubleshooting, reporting, data story telling, testing strategies, consulting, and campaign management. I would love to help grow and fuel your business! I am open for short term work projects as well as long term projects. Additional skills: I have worked with several different Publishers/MVPDs to create custom PMPs and PG deals. I have made my own Curated Marketplace for clients. I have managed other traders. I have worked with businesses that are starting their programmatic offering to help them expand it. Other digital advertising platforms I have experience in operating include: Google Ads, Twitter, Snapchat ads, LinkedIn ads, Reddit ads, TikTok Ads, Meta ads, and Microsoft ads. I also have a partnership that allows you to make dollars in return for spending programmatic dollars.