Rajinder S.
AI SEO Expert | GEO/AEO, Technical SEO, Shopify & Local SEO
Top-rated Plus SEO and AI Search specialist with 10+ years and $100K+ earned on Upwork. Recent wins: +5.11M organic clicks for a SaaS brand, and 97 AI citations across ChatGPT and Perplexity with $218K in attributed revenue. I'm an SEO specialist with 10+ years of experience helping businesses in the US, UK, Canada, Australia, and UAE grow their organic presence through search engine optimization - across both traditional search and AI-powered results like ChatGPT, Perplexity, and Google AI Overviews. I don't do surface-level audits or hand you a report and disappear. I work with you end-to-end: finding what's holding your site back, building a strategy that fits your business, and staying in the work until results show up. What I cover: ##Technical SEO Full site audits covering crawl errors, indexing issues, redirect chains, and Core Web Vitals Site speed optimization, mobile usability, and structured data implementation Log file analysis, JavaScript SEO, and rendering issues for React, Next.js, and SPA sites Schema markup including LocalBusiness, FAQ, Article, Product, and BreadcrumbList ##On-Page SEO & Content Strategy Keyword research focused on search intent - not just volume Page-level optimization covering title tags, meta descriptions, headers, and internal linking Content gap analysis and topical authority building Programmatic SEO for large-scale landing page strategies across multiple locations or verticals ##AI Search & GEO (Generative Engine Optimization) Optimization for ChatGPT, Perplexity, Google AI Overviews, and Gemini Entity-rich content structuring so AI tools cite your brand - not your competitors llms.txt implementation and FAQ schema for AI crawlability Building topical depth that earns unprompted AI mentions and brand citations ##Local SEO Google Business Profile optimization and ongoing management Local citation building and NAP consistency audits Hyperlocal content and landing page strategy Multi-location SEO for businesses serving more than one service area ##Off-Page SEO & Link Building White-hat link building through genuine outreach and digital PR Competitor backlink gap analysis using Ahrefs and Semrush Domain authority growth - no PBNs, no spam, no shortcuts ##E-Commerce & Platform SEO Shopify SEO, WordPress SEO, Webflow SEO, and Wix SEO Product page optimization and category architecture International SEO with hreflang implementation across multiple markets Rank tracking and performance reporting via Google Search Console, Ahrefs, and Semrush ##Recent results: 1. +5.11M organic clicks for a SaaS brand (7.19M to 12.3M) with CTR improving from 1.8% to 2.9% and average position moving from 12.8 to 9.7 - over 8 months of full-spectrum SEO 2. $218K in organic revenue attributed for a B2B client alongside 97 AI citations across ChatGPT and Perplexity 3. GSC clicks +44.8%, impressions +58.8% for a professional services firm within a single quarter International SEO rollout across 13 markets with full hreflang architecture for a London-based brand ##Whom I work with: Small and mid-size businesses, SaaS companies, e-commerce stores, local service providers, and agencies that need a reliable SEO partner - not a vendor who disappears after the proposal. If you're dealing with a traffic drop, a site migration, a new launch, or you've just never had a real SEO strategy in place - I'm comfortable starting wherever you are. Every engagement starts with a proper SEO audit, so we know exactly what we're working with before touching anything. ##Skills and tools: SEO specialist - technical SEO - on-page optimization - local SEO - Google Business Profile - link building - keyword research - content strategy - SEO audit - Core Web Vitals - schema markup - structured data - hreflang - international SEO - Shopify SEO - WordPress SEO - Webflow SEO - programmatic SEO - generative engine optimization - AI search optimization - Google AI Overviews - ChatGPT SEO - Perplexity optimization - organic traffic growth - Google Search Console - Ahrefs - Semrush - Screaming Frog
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $17k
Billed in all: $119,534$120k
$2.1k in the last 6 months
Across 14 contracts
Across 90 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Social Media Optimization
Ranked by MRR among everyone on Upwork with the skill.
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- #47Social Media Optimization1,573 freelancers · 🇮🇳 #16Top 3%🇮🇳#16 of 402
- #54LLM Prompt799 freelancers · 🇮🇳 #21Top 7%🇮🇳#21 of 236
- #64Yoast SEO1,553 freelancers · 🇮🇳 #37Top 4%🇮🇳#37 of 571
- #67Google Merchant Center763 freelancers · 🇮🇳 #24Top 9%🇮🇳#24 of 189
- #69Keyword Research1,930 freelancers · 🇮🇳 #24Top 4%🇮🇳#24 of 399
- #70Link Building1,268 freelancers · 🇮🇳 #28Top 6%🇮🇳#28 of 434