Callyn G.
Expert marketing & events consultant, w/12 yrs experience in industry
I am an experienced marketing and corporate events professional with 12+ years of experience. I have expertise in marketing, lead gen, event strategy, trade show planning and execution, large and small client event planning and execution, and written and verbal communication. Examples of projects I have led: • Spearheaded the development of the events function within the marketing department and led it throughout my tenure, managing over $1.5 million in trade show and hosted events budget • Managed company-wide planning efforts for a flagship client conference with over 500 attendees, from date planning and venue contracting, through content planning and event execution, to ensure that deadlines were met, conference content was developed, client co-presenters were secured, and all venue, social, and AV logistics ran smoothly • Worked with senior stakeholders in sales, marketing, and client services to determine which trade shows we should attend, our level of investment, and who should attend • Grew a franchise of client conferences from one US flagship event to four US and International events and more than doubled regional client events over 2016 • Developed strong, direct relationships with clients that supported marketing efforts like client press interviews, keynote presentations at industry conferences, etc. • Supported partnership efforts with an acquiring organization, by proactively reaching out, and building positive, trust-based relationships • Led the creation of a “Women in Analytics” panel at an annual client conference and worked with client teams to identify key female clients to present in the session • Developed a rating system for trade show evaluation that was adopted by the entire company • Worked with senior stakeholders to determine strategic sales priorities and scoped out events calendars by industry and geography to help facilitate those goals • Worked with management to determine client education, cross-sell, and renewal goals and incorporated those goals into planning the content and logistics for our annual flagship conference • Tracked key successes coming out of trade shows and hosted events and incorporated them into a determination of ROI/future attendance decisions • Worked with large trade organizations to determine a strategy for event participation that would enable us to get the best ROI • Developed standard operating procedures for trade shows and hosted events
Earnings and projects
An estimate from an earlier read
Across 6 contracts
Earnings, last 30 days
No data since Nov 5, 2026.