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Leslie C.
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Leslie C.

Marketing Coordinator | Digital Marketing Specialist | Meta Ads Design

Hi, I’m Leslie! A Digital Marketing Specialist and Meta Ads Designer with 7+ years of experience in visual marketing, content creation, branding, copywriting, and social media. My strongest focus is creating static ads for Meta/Facebook/Instagram that are clear, eye-catching, and built with marketing strategy behind them. I don’t just design something “pretty.” I think about the hook, the offer, the audience, the visual hierarchy, the copy, and the reason someone would actually stop scrolling. ✨ What I bring to the table: ✅ 7+ years in digital marketing, content creation, and social media ✅ 3 years focused on Meta static ads, creative research, copy, and campaign concepts ✅ 2.5 years creating ad designs and visual content for a supplement brand focused on adults 40+, with products related to liver support, hormonal balance, metabolism, energy, and overall wellness. ✅ Experience with ecommerce, skincare, supplements, fashion, real estate, personal care, agencies, and small businesses ✅ A strong mix of design, copywriting, strategy, and AI creative tools I can help you with: • Meta/Facebook/Instagram static ads • Ad concepts, hooks, and copywriting • Creative research using Meta Ads Library • Competitor research and visual analysis • AI-generated product images • AI video and avatar ad concepts • UGC scripts and short-form video ideas • Social media content and feed design • Branding and visual identity support • Content calendars and social media management My approach is simple: every creative needs a clear job. Sometimes the goal is to stop the scroll. Sometimes it’s to explain the offer fast. Sometimes it’s to make the product feel more premium, trustworthy, or easy to understand. That’s why I care about the full creative process: research, angle, message, design, and final execution. AI is also part of my daily workflow. I use tools like ChatGPT, Freepik, Dzine, Higgsfield, Kling, and Veo to research ideas, refine angles, create prompts, generate realistic visuals, develop hooks, write scripts, and explore video or avatar-based ad concepts. But I don’t use AI blindly. I use it as a creative assistant, then I refine the result with my own marketing experience, design judgment, and brand understanding. Tools I work with: Canva · Photoshop · Figma · Illustrator · CapCut · ChatGPT · ChatGPT Image · Freepik · Dzine · Hailuo ·Higgsfield · Kling · Veo · · Meta Ads Library · Google Drive · Notion · Trello What you can expect from me: • Clean, strategic, and scroll-stopping ad creatives • Strong attention to detail • Clear communication • Organized workflow • Fast and reliable execution • Creative ideas with marketing thinking behind them • Content that feels aligned with your brand and audience If you’re looking for someone who can bring strategy, visuals, copy, and AI into one creative workflow, I’d love to be part of it. Let’s make content that feels sharp, real, and worth stopping for 😊

🇻🇪Valencia, Venezuela$15/hr100% JSS4.77 (14)Since Aug 2018

Earnings and projects

MRR
$1.3k

Last 6 months ÷ 6

World#36,318 / 412k
🇻🇪Country#353 / 3,245
Revenue, last 30 days
$1.7k

Last 6 months: $8.1k

World#26,037 / 412k
🇻🇪Country#257 / 3,245
Total earnings
$57k

Billed in all: $59k

World#68,020 / 412k
🇻🇪Country#462 / 3,245
Per project
$2.3k

$1.3k in the last 6 months

World#69,547 / 412k
🇻🇪Country#693 / 3,245
Projects, last 6 months
6
33% fixed67% hourly
World#34,408 / 412k
🇻🇪Country#137 / 3,245
Projects in all
25
16% fixed84% hourly
World#113,044 / 412k
🇻🇪Country#619 / 3,245

Earnings, last 30 days

$59.4k+$1.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$57k$58k$59k$60kOct 9Oct 24Nov 8

Skill rankings: Top 6% in Instagram Post

Ranked by MRR among everyone on Upwork with the skill.

  1. #24Static Banner Ad Design257 freelancers · 🇻🇪 #1Top 9%
  2. #41Instagram Post681 freelancers · 🇻🇪 #3Top 6%
  3. #69AI Text-to-Image739 freelancers · 🇻🇪 #1Top 9%
  4. #89AI Image Generator868 freelancers · 🇻🇪 #2Top 10%
  5. #159AI Image Editing1,601 freelancers · 🇻🇪 #3Top 10%
  6. #272Content Marketing3,405 freelancers · 🇻🇪 #2Top 8%
  7. #469Facebook5,551 freelancers · 🇻🇪 #4Top 8%
  8. #651Social Media Content Creation8,420 freelancers · 🇻🇪 #4Top 8%