Rochelle M.

Chief Operating Officer (COO) | General Manager | Business Operations Executive | STR & Hospitality Operations Executive Operations have been at the core of my career for the past 10 years, working alongside founders and business owners to scale operations, strengthen teams, improve performance, and drive sustainable business growth. Across hospitality, short-term rentals (STR), construction, home improvement, and e-commerce, I've led cross-functional teams, built operational structures, developed SOPs, implemented systems, and established KPIs that bring accountability, consistency, and clarity to growing businesses. My expertise spans executive leadership, business operations, general management, revenue strategy, team development, process optimization, and strategic execution. In hospitality and vacation rentals, I've overseen revenue management, pricing strategy, portfolio performance, property operations, owner relations, and guest experience across multiple markets. My approach is hands-on, commercially minded, and focused on results. I believe effective leadership means building capable teams, creating clear processes, and establishing systems that allow businesses to operate efficiently without depending on constant intervention. Core Expertise Executive Leadership & Business Operations General Management & Operational Strategy STR & Vacation Rental Revenue Management Revenue Optimization & Portfolio Performance Team Leadership & Cross-Functional Management SOP Development & Process Improvement KPI Management & Performance Reporting Construction Project Management & Strategic Execution Systems Implementation & Workflow Automation Vendor Management & Operational Scalability I'm best suited to businesses that need a trusted leader to take ownership of operations, turn strategy into execution, strengthen accountability, and build the structure needed for long-term growth. #COO #OperationsManager #GeneralManager #ProjectManager #RevenueDirector #HospitalityManagement #STRManagement #AirbnbManager #EcommerceOperations #BusinessOperations #ProcessOptimization #ScalingBusiness #TeamLeadership #RemoteOperations #VirtualExecutive #CRM #LeadGeneration #ConstructionOperations #HomeImprovement #Roofing #SwimmingPoolConstruction #PropertyManagement #VacationRental #WorkflowAutomation #StartupSupport #VirtualOperationsManager