John M.

Need help understanding how your digital strategy is performing, and then translating that information into actionable insights? It's no secret that harnessing data can unlock your business potential, but many companies struggle to collect the right data and know how to use it properly. I've consulted for dozens of eCommerce clients, using analytics to help them maximize their digital investment. I specialize in Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio, with an emphasis on conversion tracking, A/B testing, and general web analytics. My standard process consists of three components: Data Collection To start, I help client identify issues with their data collection practices, implement new tracking pixels, and conform to industry best practices. Reporting & Analysis Once a client's data collection is in place, I build custom dashboards and reports designed to surface unique, actionable insights that will drive more traffic and improve conversion. Optimization & Testing Finally, once we've agreed on a plan of action, I prove the value of my recommendations through rigorous A/B testing and analysis. I've assisted all types of clients in the past—from new businesses launching their first Shopify site to Fortune 500 firms looking for an edge over the competition. I pride myself on clear and consistent communication, fast work, and customer satisfaction. I work tirelessly to ensure that you get your money's worth.