Taulay S.

I am a Performance Marketing & Conversion Tracking Specialist with over 8 years of experience orchestrating high-growth, multi-channel digital advertising campaigns. I don’t just manage ads—I engineer full-funnel acquisition systems that combine technical analytics, algorithmic optimization, and AI-accelerated creative testing to maximize your ROAS and minimize CPA. My methodology centers on an AI-first workflow and bulletproof server-side tracking. By ensuring clean conversion data reaches platform machine learning algorithms, I help brands eliminate wasted ad spend and achieve sustainable scaling. CORE EXPERTISE & CAPABILITIES ◉ Full-Funnel Paid Media Execution: ⇒Google Ads: Search, Performance Max (PMax), Shopping, Display, Video, and YouTube strategies. ⇒Meta & LinkedIn Ads: B2B/B2C audience segmentation, lookalikes, retargeting funnels, and creative scaling. ⇒Microsoft Advertising (Bing): High-intent B2B search and audience network expansion. ◉ Advanced Conversion Tracking Infrastructure: ⇒Complete setups and audits using Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and LinkedIn Insight Tags. ⇒Server-side tracking, custom dataLayer event configuration, and offline conversion imports to ensure accurate multi-touch attribution. ◉ AI-First Optimization Engine: ⇒Leveraging advanced AI models for rapid keyword research, ad copy iteration, and multi-angle creative generation. ⇒Accelerating campaign launch times while continuously improving CTR and Quality Scores. ◉ Funnel & Growth Architecture: ⇒Rigorous A/B testing, landing page CRO, and exact match negative keyword strategies to eliminate wasteful spend. ⇒Transparent reporting dashboards using Looker Studio and GA4 focused on bottom-line KPIs: Profitability, ROAS, CPA, and LTV. PROVEN INDUSTRY TRACK RECORD ◆ Corporate & B2B Services: Managed multi-channel performance campaigns for audit, tax, advisory, and specialized B2B services (e.g., ebs Chartered Accountants UAE). ◆ B2B Custom Packaging & E-Commerce: Scaled high-intent inbound lead generation and sales funnels across competitive US & global markets (e.g., Packaging Globe LLC USA). ◆ SaaS & High-Ticket Lead Gen: Built scalable acquisition structures across law, real estate, finance, and specialized sectors. WHY CLIENTS PARTNER WITH ME ◆ Technical Precision: I solve complex tracking and attribution issues that prevent platform algorithms from scaling properly. ◆ ROI-Driven Ownership: I treat your advertising budget with the same care as my own—focusing strictly on profitable, scalable growth. ◆ Clear Communication: Transparent, data-backed reporting with actionable recommendations—no vanity metrics. Whether you need a top-to-bottom tracking audit, account restructuring, or an end-to-end multi-channel paid growth engine, I am ready to help you achieve your next growth milestone. READY TO ELIMINATE WASTED AD SPEND AND SCALE YOUR ACQUISITION? SEND ME A MESSAGE, AND LET’S DISCUSS YOUR GOALS.