Ashish K.

Google Ads, Bing Ads Certified Professional w/ Conv. Rate Optimization

**Google Ads (Google AdWords) and Bing Ads Certified Professional** Vast experience of over 18 years in researching, planning and executing paid campaigns on Google AdWords and Bing Ads as per business objectives and getting the best results out by optimizing the campaigns using best practices. I have managed accounts with Daily budgets ranging from $10 to $150,000. In my long career I have had the opportunity to work for multiple industries, both in-house and client based. I have worked for clients based out in US, Canada, UK, Australia, New Zealand, UAE and India. I can help clients in setting up the campaigns on Search, Display, Shopping (Smart and Standard), Remarketing and Video to generate traffic or leads and make purchases. Then I can setup Goals/Audiences in Google Analytics, link Analytics with Google Ads, setup Google Tag Manager (GTM), setup Conversion Tracking for Ad Phone Calls, Landing Page Calls, Leads or Purchases. I can also setup Scripts through Optmyzr to manage daily and monthly budgets. To identify which campaigns are generating quality phone call leads, I can do the setup in CallRail (a Paid tool). I always take Data-based decisions on regular intervals that helps me in bringing out the best results from the accounts I manage. Apart from the above, I am well versed with - Search engine marketing (including PPC i.e. Pay Per Click and SEO i.e. Search Engine Optimization), - social media marketing, - content marketing, - email marketing, - affiliate marketing, - influencer marketing, - mobile marketing, - banner advertising, - Youtube advertising - website design - website development Digital Marketing Tools I have worked on: - Google Analytics - Hubspot - Hootsuite - Ahrefs - Buzzsumo - Mailchimp - AdRoll - CallRail - Criteo - Acquisio - Marin - Kenshoo - DoubleClick for Advertisers - DoubleClick for Publishers - Unbounce - Optmyzr - Optimizely - Hotjar - ClickCease - Feedly - SEMRush - Moz - Commision Junction - Rakuten and more