Mathew W.

AI focused Webflow Designer, Product Designer, Consultant

I'm a product designer with 10+ years of experience. I currently lead the design system at Housecall Pro, a SaaS platform used by tens of thousands of home service businesses, and I run an independent practice, MW Design, building and maintaining client sites — primarily in Webflow, with Figma, GSAP, and Lottie for motion and interaction work. Recent work includes a full site migration, redirect strategy, and SEO audit for FRDM (frdm.ai), plus ongoing design and development for clients including FBO Jets and Monarch Landscape. I've also been building AI-assisted workflows into both my day job and client delivery — CMS imports, technical SEO, structured content generation — which shows up as cleaner handoffs and faster turnaround without cutting corners on craft. I like the unglamorous parts of a project as much as the visual design — migrations, data cleanup, systems that hold up at scale — because that's usually where a project actually succeeds or fails. Message me with what you're working on and I'll tell you honestly whether it's a fit.