Nikoleta H.
Social Media Strategist | Premium Content | Personal Branding Coach
Every brand has a unique story, audience, and positioning, and my job is to bring that to life in a way that is both visually compelling and built to perform. I work with brands ranging from startups to Fortune 500 companies, bringing together design psychology, platform strategy, and audience insight to create content that does not just look good, it grows and converts. With a Bachelor's degree in Visual Communications and years of hands-on experience, I combine aesthetics with strategy so that every piece of content serves a purpose. I also run a personal branding program for founders and individuals who are ready to stop blending in. My North Star Personal Branding Program is built to uncover what makes you genuinely magnetic, position it with precision, and turn it into a presence that works. Every client who has gone through it has come out the other side with a brand that finally feels like them - and performs like it means it. I specialize in: - Social media strategy and account management - Personal branding program and identity development - Branding, identity, and custom visual design - Short-form video and viral content creation - Campaign execution and email marketing - Content across Instagram, LinkedIn, TikTok, Facebook, and Pinterest - Design using Canva, Adobe Illustrator, Photoshop, and the latest AI tools I have also developed a technique that blends real-world storytelling with high-quality AI to create immersive, premium content tailored to your specific audience and goals. Whether you are building from zero or ready to accelerate an established presence, I bring the strategy, the design, and the execution to make it happen.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $30k
Billed in all: $312,523$313k
$1.9k in the last 6 months
Across 87 contracts
Earnings, last 30 days
Skill rankings: Top 0.34% in Canva
Top 1% in 11 of 15 skills, ranked by MRR among everyone on Upwork with the skill.
- #7Business with 1-9 Employees545 freelancers · 🇺🇸 #2Top 1%🇺🇸#2 of 106
- #12Social Media Optimization1,573 freelancers · 🇺🇸 #4Top 0.76%🇺🇸#4 of 216
- #19Social Media Marketing Strategy2,317 freelancers · 🇺🇸 #5Top 0.82%🇺🇸#5 of 283
- #22Content Editing3,676 freelancers · 🇺🇸 #13Top 0.60%🇺🇸#13 of 994
- #59Canva17,402 freelancers · 🇺🇸 #21Top 0.34%🇺🇸#21 of 1,893
- #60Instagram7,103 freelancers · 🇺🇸 #21Top 0.84%🇺🇸#21 of 952
- #77Content Strategy4,813 freelancers · 🇺🇸 #37Top 2%🇺🇸#37 of 1,142
- #102Social Media Management20,041 freelancers · 🇺🇸 #34Top 0.51%🇺🇸#34 of 2,426