Skip to content
BackNov 7
Brett F.
Expert-Vetted

Brett F.

Website Optimization (CRO) | AI-Driven

CONVERSION GUARANTEE: I guarantee a MINIMUM +10% conversion lift through my Done-For-You CRO service or I’ll continue working for free until I do. I help brands uncover hidden conversion opportunities through AI-first Conversion Rate Optimization by analyzing user behavior, redesigning key funnels, implementing improvements, and validating results through testing. Current Capacity: 2 client spots remaining. If any of this sounds familiar: • Traffic is growing, but conversions are flat • Redesigns haven’t improved performance • Your site feels cluttered or under-optimized • You lack the internal design/dev resources to execute ideas • You’ve hit a growth plateau and need a smarter optimization strategy …then we’re probably a good fit. Done-For-You CRO Process 1. Research & Strategy • CRO audits across homepage, PDPs, landing pages, and checkout • Analytics, heatmap, and funnel analysis • Conversion tracking validation • CRO roadmap 2. Design & Development • UX/UI improvements built around conversion psychology • Front-end implementation on live environments • Funnel optimization, upsells, cross-sells, and checkout improvements 3. Testing & Optimization • A/B testing and experiment management • Performance analysis and iteration • Scaling winning experiences across the funnel 4. Reporting & Growth Strategy • KPI reporting and insights • Revenue-focused optimization recommendations • Ongoing testing roadmap refinement Additional Services • CRO Website & Landing Page Design • Full Funnel CRO Audits • Shopify / WordPress Development • A/B Testing & Experimentation • UX/UI Design • Landing Page Optimization Platforms & Tools Shopify, Shopify Plus, WordPress, Webflow, WooCommerce, Elementor, Divi, Convert, Optimizely, VWO, GA4, GTM, Hotjar, FullStory, Klaviyo, ReCharge, Yotpo, HTML/CSS/JS, React, Liquid, PHP. Industries eCommerce, SaaS, Lead Generation, Service Businesses, Professional Services, Consumer Brands, and 7–9 Figure DTC Stores.

🇺🇸Laguna Beach, United States$150/hr100% JSS5.00 (46)Since Sep 2018
GlobeUpwork

Earnings and projects

MRR
$5.7k

Last 6 months ÷ 6

World#4,234 / 412k
🇺🇸Country#1,500 / 62.1k
Revenue, last 30 days
$5.9k

Last 6 months: $34k

World#4,273 / 412k
🇺🇸Country#1,507 / 62.1k
Total earnings
$569k

Billed in all: $596k

World#2,103 / 412k
🇺🇸Country#755 / 62.1k
Per project
$6.4k

$3.1k in the last 6 months

World#26,968 / 412k
🇺🇸Country#4,456 / 62.1k
Projects, last 6 months
11

Across 13 contracts

62% fixed38% hourly
World#15,931 / 412k
🇺🇸Country#2,472 / 62.1k
Projects in all
89

Across 120 contracts

52% fixed48% hourly
World#32,260 / 412k
🇺🇸Country#5,081 / 62.1k

Earnings, last 30 days

$596k+$5.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$585k$590k$595k$600kOct 8Oct 23Nov 7

Skill rankings: Top 0.69% in Copywriting

Top 1% in 2 of 15 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #8Website Audit784 freelancers · 🇺🇸 #4Top 1%
  2. #49A/B Testing1,603 freelancers · 🇺🇸 #26Top 3%
  3. #51CMS Development2,787 freelancers · 🇺🇸 #19Top 2%
  4. #96UI/UX Prototyping6,982 freelancers · 🇺🇸 #30Top 1%
  5. #98Ecommerce Website Development5,475 freelancers · 🇺🇸 #32Top 2%
  6. #101Ecommerce8,441 freelancers · 🇺🇸 #27Top 1%
  7. #133SaaS6,440 freelancers · 🇺🇸 #36Top 2%
  8. #137Google Analytics6,285 freelancers · 🇺🇸 #55Top 2%