Sarah Micaya Q.

I design branded lifecycle email systems for e-commerce merchants. Welcome series, loyalty launches, win-backs, birthday automations, and VIP reward flows are all built to match each brand's voice and customer journey. I'm now bringing that same design expertise to Klaviyo, building out branded, conversion-focused automations for DTC and ecommerce brands as my own specialization. I've spent 5+ years designing email flows, alongside 13+ years total working inside global ecommerce and customer experience operations. That means I don't just design flows that look good, I design ones that reflect how customers actually behave, because I've spent years on the other side of the queue. What I build -Full lifecycle email flows, including Welcome, Loyalty launch, Win-back, Birthday, VIP rewards, and Promotional -Platform setup across Klaviyo, Mailchimp, Omnisend, Brevo, Unlayer, Beefree, and Stripo -Loyalty program design, including VIP tiers, referral systems, rewards structures, and points-expiry logic -Shopify and WooCommerce integration for triggered, behavior-based automation -On-brand copywriting tailored to each brand's tone and audience Why clients work with me. My background is in customer support and ecommerce operations (Zendesk, Freshdesk, Salesforce, Shopify, Amazon), so I design flows with an operator's eye. I know what actually reduces support tickets and what actually earns a second purchase, not just what looks nice in a template. If you need someone who can take full ownership of your email program without hand-holding, send me a message and let's talk about what you're trying to build.