Viktar M.

I've spent most of my career in the product marketing trenches: positioning, messaging, audience and market research, product adoption, pricing strategy, customer journeys, and product launches that needed to happen yesterday. As a PMM at a $5M+ ARR tech company, I helped reverse a long-running decline in trial activations and paying users. As a consultant, I've helped 20+ founder-led startups clarify their positioning, understand their market, and bring new products to market. ⚡ 𝑴𝒀 𝑾𝑶𝑹𝑲 𝑫𝑬𝑷𝑬𝑵𝑫𝑺 𝑶𝑵 𝑾𝑯𝑬𝑹𝑬 𝒀𝑶𝑼'𝑹𝑬 𝑺𝑻𝑼𝑪𝑲: → A new product that needs to reach the market. I define the ICP, sharpen positioning and messaging, and then execute the launch with you: the channel and timing plan, sales and CS enablement, campaign setup, the assets for every channel, and the metrics we'll judge it by. Strategy and hands-on work, not a plan that dies in a slide deck. → A live product that's underperforming. Signups come in, but activation, conversion, or retention is weak. I dig through the journey and your data to find what's losing people and then fix it: the homepage, the onboarding, the pricing strategy, the campaigns, and check whether conversion actually moves. → A team that needs a product marketer without the full-time hire. I embed with your team and own the product marketing work end to end: launches, positioning, messaging, SEO and AI visibility, pricing, sales enablement, campaigns. 👋 𝐁𝐀𝐂𝐊𝐆𝐑𝐎𝐔𝐍𝐃 I've worked with established software products that have been in the market for decades, as well as founder-led startups that needed clearer positioning, messaging, and go-to-market direction. Tell me what you're building, where it's stuck, and what you've already tried. I'll give you a straight answer on whether I can help. And if I'm not the right fit, I'll say so.