Ismael G.
Meta Ads Lead Gen Funnel Strategist | VSL, Webinar & Call Funnels
⭐⭐⭐⭐⭐ “I’ve been hiring on Upwork for almost 8 years. Ismael is one of the best I’ve ever worked with. He is very good with webinars and scripting.” ✅ Jay, US ⭐⭐⭐⭐⭐ “I am getting about 1 sale in every 5 calls at the moment!” ✅ Clint, AU 🚀 I help coaches, consultants, agencies and expert-led businesses turn Meta Ads into qualified leads, booked calls and high-value clients using VSL, webinar and call-scheduling funnels. With 8 years of direct-response funnel strategy & copywriting experience + 2 years of Generative AI expertise, I can help you select the right lead gen and client acquisition model and bring the strategy, messaging, advertising, funnel and follow-up together into one measurable system. I have personally hosted webinars, built live and evergreen funnels, written VSLs and webinar presentations, created application journeys and launched Meta/Facebook Ads for my own businesses and clients. ## PAID ACQUISITION PROBLEMS? ❌ Meta Ads generate leads but not qualified buyers ❌ Your cost per lead or booked call keeps increasing ❌ Prospects watch your VSL or webinar but don’t take action ❌ Your application funnel generates low-quality calls ❌ Registration is strong, but attendance is weak ❌ People attend but don’t buy or schedule ❌ Your ads, pages and automations feel disconnected ❌ You don’t know which funnel bottleneck to fix first ## HOW I CAN HELP Depending on your current stage, I can provide: ### 1. PAID ACQUISITION DIAGNOSIS Analysis of your offer, funnel economics, messaging, advertising and performance data to identify the main bottleneck and highest-priority improvements. ### 2. OFFER & FUNNEL VALIDATION A lean acquisition system to test your audience, hook, positioning, application flow and economics before investing in a complete build. ### 3. COMPLETE ACQUISITION-SYSTEM BUILD Strategy and implementation across Meta Ads, VSLs, webinars, pages, applications, qualification, tracking, automations and follow-up. ### 4. ONGOING OPTIMIZATION Continued campaign analysis, conversion improvements, new tests, funnel optimization and strategic ownership. ## CLIENT RESULTS ✅ $10k/month in automated revenue from a VSL @pamelacaughey ✅ Approximately 1 sale for every 5 calls For Clint @clintpaddison ✅ 50% webinar show-up rate and a sold-out course @_niall_graham_ ✅ 2 high ticket clients landed in Ben's first webinar @benfwirtz ## SERVICES 🔹 Meta/Facebook Ads strategy and setup 🔸 VSL, webinar and call-scheduling funnels 🔹 Direct-response ad copy and video scripts 🔸 Webinar/VSL scripts and slide decks 🔹 Audience, competitor and offer research 🔸 Landing, registration and application pages 🔹 Email/SMS reminders and follow-up 🔸 Tracking, retargeting and automations 🔹 Conversion optimization and testing 🔸 Funnel strategy and project management Platforms include GoHighLevel, WebinarJam, EverWebinar, WebinarGeek, GoTo Webinar, Zoom, Systeme and ClickFunnels. ## WHAT’S NEXT? Click the green button on my profile to either contact me or the book a paid consultation call button in case you need answers fast. ### 1. ANSWER A FEW FIT QUESTIONS Before scheduling a free 15 min lead gen strategy call, I’ll ask what you sell, how many times it has been sold, your current funnel, main bottleneck, implementation and advertising budget, decision-makers and desired start date. ### 2. JOIN A FREE 15-MINUTE LEAD GEN FIT CALL If the project appears to match my experience, we’ll discuss your objectives, readiness and whether you need a diagnosis, validation sprint, complete acquisition-system build or ongoing optimization. ### 3. RECEIVE A PROJECT OFFER If we agree there is a fit, I’ll send a clearly scoped offer covering the deliverables, responsibilities, timeframe and investment. ### 4. BUILD OR OPTIMIZE YOUR LEAD GEN SYSTEM After the contract begins, I’ll research, strategize, write, build, launch or optimize the agreed system while providing regular progress updates. Click **Invite to Job**, **Hire** or **Book a Consultation** to get started. WHY CLIENTS HIRE ME I don’t approach Meta Ads, VSLs, webinars, call scheduling pages, and automations as unrelated deliverables. I examine how the complete acquisition system works together: 🔹 Is the offer proven and economically suitable for paid traffic? 🔹 Are the ads attracting the right prospects? 🔹 Does the VSL or webinar create enough desire and trust? 🔹 Is the application qualifying or discouraging good leads? 🔹 Are reminders and follow-up improving attendance? 🔹 Which bottleneck should be tested first? My role can extend beyond completing one isolated task. I can diagnose the lead generation problem, recommend the right funnel, coordinate the moving parts and help improve performance after launch. ⭐⭐⭐⭐⭐ “Ismael gave me a great script for a short webinar.” ✅ Karen, US ⭐⭐⭐⭐⭐ “He helped me craft an effective script and provided expert advice.” ✅ Tabrez, AU g
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $6k
Billed in all: $152,509$153k
$377 in the last 6 months
Across 17 contracts
Across 251 contracts
Earnings, last 30 days
Skill rankings: Top 8% in Sales Funnel Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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