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Ismael G.
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Ismael G.

Meta Ads Lead Gen Funnel Strategist | VSL, Webinar & Call Funnels

⭐⭐⭐⭐⭐ “I’ve been hiring on Upwork for almost 8 years. Ismael is one of the best I’ve ever worked with. He is very good with webinars and scripting.” ✅ Jay, US ⭐⭐⭐⭐⭐ “I am getting about 1 sale in every 5 calls at the moment!” ✅ Clint, AU 🚀 I help coaches, consultants, agencies and expert-led businesses turn Meta Ads into qualified leads, booked calls and high-value clients using VSL, webinar and call-scheduling funnels. With 8 years of direct-response funnel strategy & copywriting experience + 2 years of Generative AI expertise, I can help you select the right lead gen and client acquisition model and bring the strategy, messaging, advertising, funnel and follow-up together into one measurable system. I have personally hosted webinars, built live and evergreen funnels, written VSLs and webinar presentations, created application journeys and launched Meta/Facebook Ads for my own businesses and clients. ## PAID ACQUISITION PROBLEMS? ❌ Meta Ads generate leads but not qualified buyers ❌ Your cost per lead or booked call keeps increasing ❌ Prospects watch your VSL or webinar but don’t take action ❌ Your application funnel generates low-quality calls ❌ Registration is strong, but attendance is weak ❌ People attend but don’t buy or schedule ❌ Your ads, pages and automations feel disconnected ❌ You don’t know which funnel bottleneck to fix first ## HOW I CAN HELP Depending on your current stage, I can provide: ### 1. PAID ACQUISITION DIAGNOSIS Analysis of your offer, funnel economics, messaging, advertising and performance data to identify the main bottleneck and highest-priority improvements. ### 2. OFFER & FUNNEL VALIDATION A lean acquisition system to test your audience, hook, positioning, application flow and economics before investing in a complete build. ### 3. COMPLETE ACQUISITION-SYSTEM BUILD Strategy and implementation across Meta Ads, VSLs, webinars, pages, applications, qualification, tracking, automations and follow-up. ### 4. ONGOING OPTIMIZATION Continued campaign analysis, conversion improvements, new tests, funnel optimization and strategic ownership. ## CLIENT RESULTS ✅ $10k/month in automated revenue from a VSL @pamelacaughey ✅ Approximately 1 sale for every 5 calls For Clint @clintpaddison ✅ 50% webinar show-up rate and a sold-out course @_niall_graham_ ✅ 2 high ticket clients landed in Ben's first webinar @benfwirtz ## SERVICES 🔹 Meta/Facebook Ads strategy and setup 🔸 VSL, webinar and call-scheduling funnels 🔹 Direct-response ad copy and video scripts 🔸 Webinar/VSL scripts and slide decks 🔹 Audience, competitor and offer research 🔸 Landing, registration and application pages 🔹 Email/SMS reminders and follow-up 🔸 Tracking, retargeting and automations 🔹 Conversion optimization and testing 🔸 Funnel strategy and project management Platforms include GoHighLevel, WebinarJam, EverWebinar, WebinarGeek, GoTo Webinar, Zoom, Systeme and ClickFunnels. ## WHAT’S NEXT? Click the green button on my profile to either contact me or the book a paid consultation call button in case you need answers fast. ### 1. ANSWER A FEW FIT QUESTIONS Before scheduling a free 15 min lead gen strategy call, I’ll ask what you sell, how many times it has been sold, your current funnel, main bottleneck, implementation and advertising budget, decision-makers and desired start date. ### 2. JOIN A FREE 15-MINUTE LEAD GEN FIT CALL If the project appears to match my experience, we’ll discuss your objectives, readiness and whether you need a diagnosis, validation sprint, complete acquisition-system build or ongoing optimization. ### 3. RECEIVE A PROJECT OFFER If we agree there is a fit, I’ll send a clearly scoped offer covering the deliverables, responsibilities, timeframe and investment. ### 4. BUILD OR OPTIMIZE YOUR LEAD GEN SYSTEM After the contract begins, I’ll research, strategize, write, build, launch or optimize the agreed system while providing regular progress updates. Click **Invite to Job**, **Hire** or **Book a Consultation** to get started. WHY CLIENTS HIRE ME I don’t approach Meta Ads, VSLs, webinars, call scheduling pages, and automations as unrelated deliverables. I examine how the complete acquisition system works together: 🔹 Is the offer proven and economically suitable for paid traffic? 🔹 Are the ads attracting the right prospects? 🔹 Does the VSL or webinar create enough desire and trust? 🔹 Is the application qualifying or discouraging good leads? 🔹 Are reminders and follow-up improving attendance? 🔹 Which bottleneck should be tested first? My role can extend beyond completing one isolated task. I can diagnose the lead generation problem, recommend the right funnel, coordinate the moving parts and help improve performance after launch. ⭐⭐⭐⭐⭐ “Ismael gave me a great script for a short webinar.” ✅ Karen, US ⭐⭐⭐⭐⭐ “He helped me craft an effective script and provided expert advice.” ✅ Tabrez, AU g

🇺🇸Sheridan, United States$99/hr100% JSS4.87 (126)Since Sep 2018
GlobeUpwork

Earnings and projects

MRR
$1k

Last 6 months ÷ 6

World#47,975 / 412k
🇺🇸Country#8,026 / 62.1k
Revenue, last 30 days
$1.1k

Last 6 months: $6k

World#39,604 / 412k
🇺🇸Country#6,085 / 62.1k
Total earnings
$151k

Billed in all: $153k

World#23,312 / 412k
🇺🇸Country#5,233 / 62.1k
Per project
$663

$377 in the last 6 months

World#157,491 / 412k
🇺🇸Country#26,690 / 62.1k
Projects, last 6 months
16

Across 17 contracts

100% fixed0% hourly
World#8,872 / 412k
🇺🇸Country#1,492 / 62.1k
Projects in all
228

Across 251 contracts

71% fixed29% hourly
World#7,961 / 412k
🇺🇸Country#1,425 / 62.1k

Earnings, last 30 days

$153k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$151k$152k$153kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Sales Funnel Copywriting

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