Marina A.

Hey, I’m Marina — a Top 1% Upwork Expert-Vetted Marketing Strategist with 11+ years of experience. I spent the first 7 years of my career in Fortune 500 companies and enterprises, leading nationwide product launches, new product and category launches, and business expansions into new markets. This gave me deep expertise in go-to-market strategy, customer acquisition, retention, customer experience, and sales, working with global brands including Marlboro, IQOS, Adobe, Hard Rock Cafe, and Cirque du Soleil. I later transitioned into the tech startup world, where I’ve helped launch and grow 50+ SaaS and services companies, including 14 AI startups. Today, I work primarily with B2B tech and AI startups, as well as select technology and service companies. I help founders go from 0 to revenue by building clear GTM strategies and customer acquisition systems, bringing in their first customers, and building scalable, predictable sales pipelines. What makes me different from other CMOs is that I’m hands-on. I combine strong strategic thinking with execution, so you don’t just get a strategy deck — I help build and launch the systems needed to turn that strategy into revenue. I’m also highly AI-savvy and use AI extensively to accelerate marketing execution. Over the years, I’ve automated many marketing processes and built proprietary AI workflows for GTM asset production. As a Lovable partner, I can rapidly build and iterate landing pages, funnels, prototypes, and other GTM assets using AI-powered workflows. This can significantly reduce the time and resources traditionally required across strategy, design, copy, and web development. My work typically includes: - Market & competitive intelligence - ICP development & validation - Positioning, messaging & differentiation - Offer & pricing strategy - Acquisition strategy & channel selection - Outbound system buildout & demand generation - AI-powered funnel building & conversion optimization - Sales enablement - Lifecycle marketing & automation - Testing, optimization & scaling My 0-to-Revenue process is built around four stages: 1. GTM Strategy — Market research, ICP validation, positioning, messaging, offer, pricing, and GTM strategy to identify the right market and build a clear path to revenue. 2. Outbound System & Funnel Building — Channel selection, outbound and demand generation, funnel architecture, landing page design and development, CRM setup, automated email sequences, and acquisition assets designed to generate qualified opportunities. 3. Campaign Strategy & Launch — Launching and managing the right mix of outbound and inbound campaigns, including newsletters, webinars, cold email, LinkedIn outreach, social media, founder personal branding, and paid advertising when appropriate. I test messaging, offers, channels, and conversion points using real market data to identify what works and scale it. 4. Sales & Revenue — Building the sales process, pipeline, messaging, enablement, and conversion systems needed to turn qualified opportunities into first customers and build a scalable, predictable sales pipeline. This includes pitch decks, SOPs, one-pagers, competitor battle cards, case studies, and the other tools sales teams need to convert leads. Selected AI & technology companies I’ve worked with: Adobe Wise Agents Research Boost Bree Coach Prime Sync SoTalkie SmartRoofing AI It’sRapid ClickGUARD BlinkPayroll CrushTeam Data.ai (now Sensor Tower) Functionize Revelate If you’ve built your product but aren’t sure how to take it to market, you’re in the right place. Reach out and I’ll share relevant case studies and examples from my portfolio.