John M.

🔍 Enterprise SaaS Competitive Intelligence & Market Analysis Expert | 30+ Years in Global Software Leadership Most early-stage and growth SaaS companies lose winnable deals without ever knowing why. CRM notes are incomplete. Sales team feedback is biased. And while AI can generate reports, it can’t uncover what buyers actually say behind closed doors. That’s where I come in. I specialize in Win/Loss Analysis, Competitive Intelligence, and Secret Shopping for B2B SaaS. With 30+ years as a VP of Marketing, Product, and Business Development in enterprise software, I bring executive-level insight into why deals are won or lost, and how you can fix GTM gaps before they cost millions. My services include: Win/Loss Buyer Interviews — confidential conversations with buyers who chose you (or a competitor). AI can’t do this. Competitive Secret Shopping — I sit through your competitors’ demos to uncover how they pitch, price, and position. Board-Ready Insights — polished, data-backed reports your investors and leadership team can trust. Clients hire me when they need more than a generic “AI landscape report.” They hire me when they want actionable intelligence that changes outcomes this quarter. Recent Projects: Win/Loss analysis for a PE-backed SaaS firm → identified GTM gaps that increased close rates by 18%. Competitive demo shopping for a seed-stage SaaS startup → revealed key feature gaps to prioritize in roadmap. Market-entry audit for a European SaaS → reframed positioning and accelerated U.S. pipeline development. If you want reports you could get from ChatGPT, I’m not the right fit. If you want real buyer intelligence that improves close rates, retention, and valuation, let’s talk.