Norman K.

I’m a Senior Product Designer with 10+ years of experience designing complex digital products, from early concepts to production-ready experiences. My work spans fintech, SaaS, construction technology, industrial monitoring, payroll, employee management, reporting, e-commerce, mobile applications, and web development. I helped redesign and modernize busybusy’s product experience and brand as the company grew from an early-stage B2B product to an acquisition valued at approximately $80 million. I also built Roo Money and Credzy, consumer fintech apps, from the ground up, including their product strategy, UX, UI, design system, and production experience. My background in psychology shapes how I approach product design. I focus on understanding how people actually think, make decisions, and use software, then turn that understanding into products that feel simple even when the underlying problem is complex. ⭐ Experience * 10+ years in UX/UI and product design * B.S. in Psychology with an emphasis in Design * Google UX Design Foundations Certificate * Mobile, web, and responsive product design * Complex SaaS and data-heavy applications * Design systems and scalable component libraries * AI-assisted design and development workflows ⭐ What I Offer I can take a product from an ambiguous problem to a polished, production-ready experience. Depending on the project, that includes user and competitive research, interviews, user flows, wireframes, high-fidelity UI, interactive prototypes, design systems, usability testing, and developer handoff. I also prototype directly in code using modern AI-assisted development tools, allowing me to explore ideas in realistic product environments instead of limiting design work to static Figma screens. My process is iterative: understand the problem, design a solution, test it, learn from it, and improve it.