Andy C.

I work with companies running Google Ads and Apple Search Ads for both web and mobile funnels, with a focus on efficiency and business KPIs rather than surface-level metrics. I have nearly 7 years of hands-on experience managing paid media across SMB and enterprise environments, both in-house and as a contractor. My work typically involves operating in competitive or constrained markets where decision-making matters more than volume. I’m a good fit if you need support with: - Google Ads or Apple Search Ads for web or app acquisition. - Improving lead or user quality, not just lowering CPC or CPI. - Structuring campaigns so performance holds over time, not just short-term spikes. - Clear, reliable communication and ownership of day-to-day execution. I’m not a good fit if you’re looking for: - “Set and forget” campaign management - Chasing vanity metrics without downstream impact - Someone to blindly scale spend without understanding efficiency If this sounds aligned, feel free to reach out with a short overview of your project and goals.