Natasha K.
Graphic Designer | Social Media & AI-powered Marketing Specialist
Results-driven Graphic Designer with 9+ years of experience, specializing in Social Media Design, Visual Branding, and AI-powered Digital Marketing. Proven ability to create high-performing content, build cohesive brand identities, and develop structured marketing workflows that drive engagement and conversions. Experienced in leveraging AI tools to scale content production, streamline processes, and transform social media audiences into qualified leads. Strong focus on data-driven strategies tailored for service-based and professional industries. WHAT I DO I help brands stand out and grow through scroll-stopping content, strategic visuals, and cohesive branding across platforms including Instagram, Facebook, LinkedIn, TikTok, Twitter, Pinterest, and email marketing. From full social media kits and branded templates to ongoing content creation and email design, I combine creative execution with strategic thinking to deliver content that not only looks good, but performs. CORE SKILLS AI & Content Creation - Branding & Visual Identity Systems - Adobe Illustrator & Photoshop, Canva PRO (social media design, branding, ad creatives) - Email Marketing Graphics (Mailchimp, Klaviyo) - ChatGPT / Claude (content strategy, copywriting, campaign ideation) - CapCut (short-form video editing for Reels/TikTok) Social Media Management - Instagram & Facebook content strategy - LinkedIn content for professional services - Content planning, scheduling, and posting workflows Marketing & Growth - Lead generation funnels (DM → lead → conversion) - Audience targeting & engagement strategies - Conversion-focused content planning Automation & Tools - ManyChat (Instagram DM automation & lead capture) - Zapier / Make (workflow automation) - Notion (content planning & systems organization) Analytics - Meta Business Suite Insights - Basic Google Analytics understanding - Performance tracking (reach, engagement, CTR, leads) WORK STYLE & APPROACH My design style is modern, clean, and minimalistic, with strong attention to detail and brand consistency. I combine creativity with structure, ensuring every piece of content aligns with a clear strategy and business goal. I am highly organised, detail-oriented, and proactive, with a strong focus on communication and efficiency. I stay up to date with platform trends and continuously adapt strategies to maximise results. WHY WORK WITH ME Clear and responsive communication Strong attention to detail and deadlines Ability to follow or build brand guidelines from scratch Strategic mindset (not just design, but performance-focused content) Reliable, self-motivated, and solution-oriented TOOLS ChatGPT | Claude | Canva | CapCut | ManyChat | Meta Business Suite | Notion | Zapier (basic) From initial concept to final execution, I bring both creative and strategic value to every project. If you’re looking for a designer who understands both aesthetics and performance, I’d be glad to support your brand’s growth and elevate your social media presence. Contact me if you are interested in collaboration. I would love to meet you and work with you!
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $18k
Billed in all: $43,576$44k
$6.1k in the last 6 months
Across 54 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 15
Rarest: top 1% in Canva, of 17,402. Ranked by MRR among everyone on Upwork with the skill.
- Post Template47 freelancers · 🇲🇰 #1Top 2%🇲🇰#1 of 1
- #21Visual Design896 freelancers · 🇲🇰 #1Top 2%🇲🇰#1 of 9
- #22Social Media Carousel1,084 freelancers · 🇲🇰 #2Top 2%🇲🇰#2 of 4
- #66Content Editing3,676 freelancers · 🇲🇰 #1Top 2%🇲🇰#1 of 19
- #79Infographic3,444 freelancers · 🇲🇰 #2Top 2%🇲🇰#2 of 21
- #93Email Design2,188 freelancers · 🇲🇰 #1Top 4%🇲🇰#1 of 6
- #108Brand Identity & Guidelines3,286 freelancers · 🇲🇰 #3Top 3%🇲🇰#3 of 35
- #125Branding & Marketing3,758 freelancers · 🇲🇰 #2Top 3%🇲🇰#2 of 13