Skip to content
BackNov 7
Salawu M.
Upwork badge

Salawu M.

Klaviyo Email Marketing Expert for Ecommerce | Email Design | Flows

𝐈 𝐡𝐞𝐥𝐩 𝐞𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝟐𝟎–50% 𝐨𝐟 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐮𝐬𝐢𝐧𝐠 𝐥𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐡𝐢𝐠𝐡-𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 𝐞𝐦𝐚𝐢𝐥 𝐟𝐥𝐨𝐰𝐬 & 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. Built $10M+ in Klaviyo-attributed revenue for Shopify & WooCommerce brands. I don’t just “set up flows.” I build 𝗰𝗹𝗲𝗮𝗻, 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 that combine 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, 𝗱𝗶𝗿𝗲𝗰𝘁-𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗰𝗼𝗽𝘆, 𝗮𝗻𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻, designed to grow with your brand long-term. 𝗪𝗵𝗮𝘁 𝗜 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗼 (𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗛𝗶𝗿𝗲 𝗠𝗲 𝗙𝗼𝗿) I help ecommerce brands with end-to-end Klaviyo ownership, including: ✔️ 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (pre-purchase → post-purchase → retention) ✔️ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 (behavioral, purchase-based, engagement-based) ✔️ High-converting email flows & automations ✔️ Weekly & monthly campaign strategy + execution ✔️ Email + SMS setup, optimization, and deliverability ✔️ Klaviyo integrations with Shopify & WooCommerce ✔️ Audits, migrations, and rebuilds (clean + documented) 𝗖𝗼𝗿𝗲 𝗞𝗹𝗮𝘃𝗶𝘆𝗼 𝗙𝗹𝗼𝘄𝘀 𝗜 𝗕𝘂𝗶𝗹𝗱 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 ✅ Welcome Series ✅ Abandoned Cart & Checkout Abandonment ✅ Browse Abandonment ✅ Post-Purchase (education, upsell, cross-sell) ✅ Winback / Re-engagement ✅ Customer Appreciation & Review Requests ✅ Back-in-Stock & Product Launch Flows 𝗘𝗮𝗰𝗵 𝗳𝗹𝗼𝘄 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝘄𝗶𝘁𝗵: Clear triggers and exit logic Conversion-focused copy Personalization and conditional logic Clean, mobile-first email design aligned with brand guidelines Revenue attribution tracking 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗧𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗗𝗿𝗶𝘃𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 I also manage ongoing campaigns, including: ✔️ Weekly value-driven campaigns ✔️ Product highlights & education emails ✔️ Holiday & seasonal promotions ✔️ Black Friday / Cyber Monday strategy ✔️ Text-based + graphic-based campaigns (tested for performance) Everything is aligned to your 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿, 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀 not random blasts. 𝗜’𝘃𝗲 𝗵𝗲𝗹𝗽𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝘀: ✅ Build Klaviyo accounts from scratch ✅ Migrate and consolidate multiple Klaviyo accounts ✅ Audit and optimize underperforming flows ✅Scale email into a meaningful revenue driver (20–40%+ of total revenue) I’m comfortable owning the channel end-to-end — from strategy and execution to reporting, A/B testing, optimization, and email + SMS coordination (Klaviyo SMS, Attentive, Postscript). 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 & 𝗧𝗼𝗼𝗹𝘀 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 Klaviyo (expert level) Shopify & WooCommerce Omnisend ← Klaviyo alternative Figma ActiveCampaign HubSpot Postscr GoHighLevel (GHL) Mailchimp Attentive Figma Postscript 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 & 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 ⭐⭐⭐⭐⭐ Really good with setting up email flows! Will be hiring again for future projects! ⭐⭐⭐⭐⭐ Pleasure to work with, knows Klaviyo well, prompt and professional ⭐⭐⭐⭐⭐He helped increase my clients revenue by 20%. He is truly amazing at what he does. I highly recommend him to everyone and I am looking forward to working with him in the future!" ⭐⭐⭐⭐⭐ Salawu is a pro. Always available. He help me put my Klaviyo to better use. Created the entire design and flows and triggers. Put together campaigns and emails. Hired him for one task and been with him ever since 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 Click “𝗜𝗻𝘃𝗶𝘁𝗲 𝘁𝗼 𝗝𝗼𝗯”, send a quick message, and let’s discuss how we can turn Klaviyo into one of your 𝗵𝗶𝗴𝗵𝗲𝘀𝘁-𝗥𝗢𝗜 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀.

🇳🇬Lagos, Nigeria$35/hr100% JSS4.89 (91)Since Oct 2018

Earnings and projects

MRR
$4.2k

Last 6 months ÷ 6

World#7,235 / 412k
🇳🇬Country#46 / 13.8k
Revenue, last 30 days
$3.2k

Last 6 months: $25k

World#11,508 / 412k
🇳🇬Country#111 / 13.8k
Total earnings
$189k

Billed in all: $192k

World#16,755 / 412k
🇳🇬Country#60 / 13.8k
Per project
$927

$455 in the last 6 months

World#129,763 / 412k
🇳🇬Country#2,460 / 13.8k
Projects, last 6 months
56
73% fixed27% hourly
World#759 / 412k
🇳🇬Country#29 / 13.8k
Projects in all
204

Across 213 contracts

67% fixed33% hourly
World#9,662 / 412k
🇳🇬Country#93 / 13.8k

Earnings, last 30 days

$192k+$3.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$188k$190k$192k$194kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Email Automation

Ranked by MRR among everyone on Upwork with the skill.

  1. #4Email Marketing Platform Support237 freelancers · 🇳🇬 #1Top 2%
  2. #4Audience Segmentation135 freelancers · 🇳🇬 #1Top 3%
  3. #41Customer Retention2,511 freelancers · 🇳🇬 #1Top 2%
  4. #49Email Deliverability1,880 freelancers · 🇳🇬 #1Top 3%
  5. #51Email Marketing Strategy2,223 freelancers · 🇳🇬 #1Top 2%
  6. #54Email Campaign Setup2,501 freelancers · 🇳🇬 #1Top 2%
  7. #54Email Design2,188 freelancers · 🇳🇬 #1Top 2%
  8. #68Email Automation4,268 freelancers · 🇳🇬 #3Top 2%