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Piyush G.
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Piyush G.

Meta & Google Ads Expert | GA4, GTM & Server-Side Tracking | Shopify

I fix broken ad tracking, then scale the ad spend that your corrected data proves is profitable. Top Rated | 100% Job Success | 188 jobs | $10M+ ad spend managed | $25M+ revenue tracked | Up to 4.98x ROAS Most ad accounts don’t have a creative problem. They have a data problem. GA4 double-counting conversions, misfiring pixels and missing attribution make good campaigns look bad and bad campaigns look good. I fix the tracking first, then optimize with numbers you can trust. I’ve spent 8+ years running paid ads and fixing tracking for ECommerce, DTC and lead gen brands across Meta, Google and Pinterest. I got into this because most agencies and freelancers treat ad accounts like a set-it-and-forget-it thing. I don’t work that way. I check accounts almost daily and catch problems before they eat your budget. I’m not someone who sets up campaigns and checks in once a week. I dig into the account, find what’s actually costing you money, and fix it, whether that’s a tracking gap, a wasted budget line, or a funnel that’s leaking conversions. ✦ Advanced Tracking & Attribution (where I get pulled in most) Server-side GTM, Meta Conversions API, Google Enhanced Conversions, GA4 and GTM setup, duplicate conversions, wrong attribution, tags firing twice or not at all. I clean it up, set up first-party data pipelines that don’t rely on browser cookies, and build Looker Studio dashboards so you can trust your numbers. ✦ Meta Ads Management Managed $534K+ in spend for Simple Seed Baby Co across 121 campaigns. Ended up at 4.98x ROAS with a $17.52 cost per purchase over 32.4M impressions. I handle everything from creative testing to audience structure to scaling budgets without tanking ROAS. ✦ Google Ads Management One account went from A$67,271 in spend to A$235,006 in revenue - 2,066 conversions, A$32.56 cost per conversion, 1,620 orders spread across Search, PMax, Shopping and Demand Gen. I do full builds, audits, rebuilds and ongoing management. ✦ Klaviyo & Email Marketing Complete lifecycle automation welcome sequences, abandoned cart, post-purchase, win-back flows, segmentation, and list growth. Delivered 200% YOY email revenue growth and 48.8% YOY revenue increase for verified eCommerce clients. ✦ Shopify & WordPress Development Custom Shopify builds, theme customization, app integrations, speed optimization, and CRO-focused UX. WordPress websites, WooCommerce stores, landing pages, and plugin setup built to convert traffic into revenue. ✦ GA4, GTM & Conversion Tracking Full tracking setup, pixel configuration, attribution fixes, and Looker Studio dashboards. Specialists endorse me specifically for fixing broken tracking, duplicate conversions, and inaccurate attribution across Meta, Google, and WordPress fast and precisely. Now let’s cut to the chase, business owner: Are your ads falling flat, leaving you yearning for more sales? Is your ROAS shrinking? Is your growth at a standstill, or even worse, spiraling downward? It’s time to turn these struggles into success. Best fit if you: Run a Shopify or WooCommerce store spending $5K+/month on ads Don’t trust your GA4 vs Meta vs Google numbers Want a long-term partner, not a one-off campaign setup What clients say: Piyush has been amazing for us. Knowledgeable, fast to react and a joy to work with. He is not the type of freelancer who sits and waits for instructions. He is engaged, he cares about your business, and will help you get the most from your marketing budget.” ⭐ 5.0 Verified Upwork Client Piyush did an excellent job setting up and cleaning up our Google Ads and GA4 conversion tracking across multiple accounts. Fixed inaccurate and duplicate conversions, configured proper GTM tracking.” ⭐ 5.0 Verified Upwork Client Tools & Platforms: Meta Ads · Google Ads · TikTok Ads · Snapchat Ads · Klaviyo · Shopify · WordPress · WooCommerce · Pinterest Ads · GA4 · GTM · Looker Studio · Mailchimp · Active Campaign · SEMrush · Hotjar · Click Funnels Message me your store URL and monthly ad spend, and I’ll tell you the first three things I’d fix.

🇮🇳New Delhi, India$25/hr100% JSS4.84 (129)Since Oct 2018
GlobeUpwork

Earnings and projects

MRR
$314

Last 6 months ÷ 6

World#96,531 / 412k
🇮🇳Country#10,219 / 45.9k
Revenue, last 30 days
$175

Last 6 months: $1.9k

World#84,298 / 412k
🇮🇳Country#8,993 / 45.9k
Total earnings
$40k

Billed in all: $41k

World#90,694 / 412k
🇮🇳Country#13,265 / 45.9k
Per project
$212

$99 in the last 6 months

World#259,956 / 412k
🇮🇳Country#30,917 / 45.9k
Projects, last 6 months
19

Across 25 contracts

76% fixed24% hourly
World#6,608 / 412k
🇮🇳Country#986 / 45.9k
Projects in all
188

Across 234 contracts

71% fixed29% hourly
World#11,043 / 412k
🇮🇳Country#2,098 / 45.9k

Earnings, last 30 days

$41.2k+$175 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$40.9k$41.0k$41.1k$41.2kOct 9Oct 24Nov 8

Skill rankings: Top 23% in Advertising

Ranked by MRR among everyone on Upwork with the skill.

  1. #42Snapchat Ads Manager156 freelancers · 🇮🇳 #11Top 27%
  2. #127Tracking Pixel377 freelancers · 🇮🇳 #18Top 34%
  3. #137Product Catalog Setup & Optimization433 freelancers · 🇮🇳 #12Top 32%
  4. #167Pixel Setup & Optimization593 freelancers · 🇮🇳 #28Top 28%
  5. #308YouTube Ads1,131 freelancers · 🇮🇳 #46Top 27%
  6. #354Performance Marketing1,000 freelancers · 🇮🇳 #83Top 35%
  7. #450Paid Media1,517 freelancers · 🇮🇳 #63Top 30%
  8. #450Media Buying1,414 freelancers · 🇮🇳 #41Top 32%