Michael D.

With 26 years experience building, developing, executing, and delivering online marketing strategies with large brands like: -Disney (Custom CMS) (SEO and A/B Testing specialist) -Universal (Custom CMS) (Senior Analytics, GTM and Optimization Specialist) -Nissan (Magento) (Senior Analytics, GTM and Optimization Specialist) -KPMG (Magento) (Senior Analytics, GTM and Optimization Specialist) -Pepsi (Custom CMS) (Senior Analytics, GTM and Optimization Specialist) -Gatorade (Custom CMS) (Web Developer) -Fuller.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -Birchbabe.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -Elefootprints.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -spiritspashop.com (Shopify) (Senior Analytics, GTM and Optimization Specialist) -participaction.com (Custom CMS) (Senior Analytics and GTM implementation specialist) -and many more Also work with over a hundred SMBs through theDigiblender (my company), including SEO and SEM, Social Media Marketing, Email Marketing, and Content Marketing solutions based on data-driven decision-making. This includes: -Website development -Planning and budgeting for long-term Search Engine Optimization -Email Marketing Campaigns -Both online and off-line web-based marketing -A/B Testing --Implementing pixels via DTM and GTM Creating weekly and monthly reports on campaign progress All Analytics (certified with both Google Analytics and Adobe Site Catalyst) All A/B testing (Adobe Target and Google Experiments) All Audience Segmentation (Audience Manager and Google Remarketing Lists) All Analytics, Tags, Pixels, and Data Layers implementation (Google Tag Manager and Adobe Tag Manager) Analytics: Advanced Segmentation including creating the base, e-commerce, and custom Google Analytics code Create and organize Accounts, Custom Dimensions, Custom Metrics, Properties, Reporting views, Reporting-view filters, User management, Custom Reports, and Widgets including customized team reports Event and Campaign Tracking Fault reporting with segmentation Conversion rate analysis Create audiences and attribution models for Dynamic Remarketing campaigns in Google Ads. Conversion Tracking & Optimization Multi-Channel Funnels Reporting by querying the traffic source paths that lead to a user’s goal conversion. Adwords Campaign Optimization Setting up site search Using content grouping Track user interactions on AMP pages I am certified with Google Analytics and AdWords. I strongly believe that AdWords without Analytics is like a fridge without a door, it may keep things cold but you are throwing away money. Understand user behavior and intent with Event Tracking Analyze data by channel, and audience via Custom Reports Enable Remarketing and Advertising Reporting Features in Analytics Measuring the performance of search engines over time through segmentation SEO Over ten years of knowledge of SEO, including implementing an SEO plan for many successful campaigns – for both desktop and Mobile, this included Facebook and Google advertising landing page optimization, and optimization for local search (mobile). A web development background and site architecture knowledge give me a unique understanding of SEO and SEM, including sitemap creation and tracking metrics, title page optimization, and keyword optimization including referrals, link popularity, rankings, and saturation. Advise all stakeholders, web developers, designers, and copywriters, in the production of all Campaigns conducive to producing high search engine rankings. Responsible for all aspects of SEM including SEO, and PPCs that improve clients’ visibility with search engines as well as meet their Return on Investment goals. Daily research of search engine algorithms and provide analyses for clients and/or internal team members utilizing industry software to monitor clients’ search engine rankings, and perform keyword research using tools such as Keyword Explorer from Moz, Ahrefs, Raven, SpyFu, WordTracker, Keyword Max and Web Position Gold. Very Comfortable presenting to clients, serving as the day-to-day client contact, and educating stakeholders about SEM strategies and efforts. I stay abreast of trends in SEM, PPC, and SEO (post Panda & Penguin) and consistently seek new opportunities and ways to enhance/improve SEM results.