Stacia K.

Media Relations Pro/PR Strategist

I am a strategic PR consultant with 25+ years experience, transforming communication challenges into impactful branding opportunities. My expertise spans Fortune 50s to emerging tech startups, consistently delivering high-value PR tactics to garner results. Key to communication is media relations. I'm an expert at transforming narrative into media gold. With decades of experience as a media relations strategist and first line "pitcher", I leverage my background as a network TV producer to create compelling stories that journalists can't resist. My unique insider perspective on what makes news has helped me secure thousands of high-impact placements across national and trade media outlets. I thrive on getting ink for tech startups poised to be the next unicorn, to big brand consumer launches- media relations is what I do! Core Competencies • Strategic Communications Planning – Developing comprehensive roadmaps that align PR • Media Relations – Securing Tier 1-3 placements through cultivated journalist relationships objectives with business goals • Crisis/Reputation Management – Protecting brand reputation during challenging situations • C-Suite Communications – Partnering with executives to amplify leadership messaging • Content Development – Crafting compelling narratives across multiple platforms • Thought Leadership – Positioning executives as industry authorities • Influencer Relations – Building authentic relationships with relevant voices • Award and Speaking Submissions – Securing recognition opportunities that enhance credibility • Product Launches – Orchestrating high-impact market introductions Media Placement Expertise I've consistently landed coverage in media outlets spanning everything from tier 1 B2C to targeted B2B including: • National Publications: Wall Street Journal, New York Times, USA Today, Forbes, Fortune, Fast Company, Wired, Good Housekeeping, Bloomberg, Time • Broadcast Media: CNN, "Today Show," "Good Morning America," NPR • Digital Publishers: MSN, Yahoo, BuzzFeed, HuffPost, Business Insider, CNET, Wirecutter, Digital Trends, • Trade & Specialty Media: TechCrunch, Canary Media, ZDNet, Techtarget, Datamation, IndustyDive, AdAge, Supermarket News, The Producer's Advantage My background as a network television producer shaped my approach to media relations. I understand storytelling from both sides of the pitch, giving me an edge in: • Crafting narratives with genuine news value • Packaging stories in media-ready formats • Targeting the right journalists with precision • Timing pitches for maximum impact Comprehensive Media Toolkit I maintain active accounts across all major media databases including Cision, ProfNet, Qwoted, MuckRack, Podchaser, and HARO, ensuring no opportunity goes unexplored. My comprehensive approach covers the complete media relations lifecycle: • Strategic story development • Compelling pitch creation • Targeted media outreach • Interview preparation • Coverage amplification • Relationship nurturing • Tracking & Reporting Client Success Stories I've elevated brand visibility for an impressive roster of clients including: • Technology Leaders: Amazon, Microsoft, FIDO Alliance, Domain Tools, Corestack • Consumer Brands: Starbucks, Alaska Airlines, 7-Eleven, Levi's, Land's End, Martha Stewart • Food & Beverage: Oregon Chai, INBev, Vitamin Water, Washington Apple Commission, National Honey Board, JackBe Grocer • Consumer Products: Denon/Marantz, Sonicare, Puracy, Phillips Water Bottles, PetLibro, SmartMi Viking Revolution • Tech Startup: Rover.com, Capitola, equalyz.ai, compliance.ai, Contract Wrangler, Alation • Healthcare: Optum, Willamette Dental, Aegis Living, eddi Health, Integral Senior Living • Emerging Climate Innovators: ZeroAvia, Swell Energy, Capture6 • Financial Services: Guidant Financial, SecureSave/Suze Orman, Steward Funding, Keyframe Capital • Entertainment & Publishing: Random House, Bantam Books, GenCon, Activision, Lucas Arts • Travel & Hospitality: Alaska Airlines, Expedia • Non Profit: Special Olympics, 9/11 Day, JDRF, Pancreatic Cancer Action Line Professional Philosophy I believe effective media relations is built on authenticity, strategic thinking, and genuine relationship building. My campaigns educate and excite media contacts while delivering measurable business results through increased visibility and thought leadership positioning. When you need someone who knows exactly which inbox needs your story and how to craft it for maximum impact, my producer's instinct and PR expertise deliver results that move the needle for your brand.