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Martini M.
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Martini M.

Shopify & WooCommerce Expert | 10yrs Ecommerce UIUX and CRO Specialist

✅ Money-Back Guarantee | Avg. 50%+ CVR Lift | 100+ DTC Product Brands 📅 Available now - multiple open projects on my profile are low-activity or on-hold. Full capacity for new work. -- Chris, Founder of a DTC brand. Nov 10, 2025 "Martini is the man. Creating a new landing page for our dtc business. Nailed the brief and a pleasure to work with. So far CVR is close to 100%+ up vs our original page - super work!" ⚡ What you need to know in 10 seconds: → Top Rated Plus | 1,000+ projects delivered → CRO, Shopify, WooCommerce, UI/UX ~ all under one roof → Audits, redesigns, and full builds ~ new stores or existing ones. → Available now. Fast response times. ------------------------------------------------------------------------------------------------ Does your eCommerce website (Shopify or WordPress - WooCommerce store): → Struggle to convert visitors into sales? → Load slowly or lack clear user experience? → Miss out on SEO, conversion optimization, or consistent design? → Need reliable website maintenance, updates, or stronger security? → Starting from scratch and need a high-converting store built the right way? 🛠️ I Can Help - From Development to Growth, with Full Ongoing Support 🚀 Revenue-Driven Web Design, CRO & WooCommerce/Shopify Optimization for Scaling Brands I focus on one core outcome: helping your store generate more revenue - and then scaling that revenue further. Clients gain an edge because my methods uncover conversion wins before competitors even realize what’s holding them back. 🔍 Already Have a Store? Start With a CRO Audit. Not sure where to begin? An audit cuts through the guesswork. Here's what it delivers: → Clear identification of the most impactful conversion leaks across product pages, cart, and checkout etc → Data-backed insights into user behaviour and friction points, using real session and funnel data → A prioritised opportunity list, ranked by expected impact versus implementation effort → Practical, actionable recommendations that can be implemented immediately or folded into a structured optimisation roadmap This audit is designed to create clarity fast, eliminate guesswork, and establish a strong foundation for measurable conversion and revenue improvements. ✅ What I Do Best: Website Design / Development & UI/UX Design Shopify (Dawn, GemPages, PageFly), WooCommerce, WordPress (Elementor), Funnelish, Figma ~ Built with performance, SEO, and conversions in mind Conversion Rate Optimization (CRO) Turn visitors into customers using tools like Hotjar, GA4, Microsoft Clarity and VWO ~ I’ve implemented high-impact CRO for 100+ Shopify and eCommerce stores Website Maintenance & Store Management Speed optimization, bug fixes, routine updates, plugin/theme management ~ Keeping your Shopify, WooCommerce, or custom build smooth, secure, and fast eCommerce SEO & Speed Optimization On-page SEO, technical audits, Core Web Vitals improvements ~ Better rankings, faster load time, more traffic 🎯 Why Clients Choose Me → Certified Top Rated Plus on Upwork | 1000+ projects delivered → 5x Certified: CRO, Shopify, WordPress, WooCommerce, & Figma expert → Delivered results for brands like Happy Mammoth, Meamoshop, Conturve, and USABuilders → I handle both technical execution and business performance → Excellent communicator | Always focused on long-term partnerships 🎥 Watch client stories on my profile (e.g., Tucker & Melanie) 💬 "Martini has been a true champ… Excellent design, great results." - Viktor, Aquarobur ✅ I'll Optimize, Scale & Maintain Your Store - End-to-End Whether you're running a Shopify store, building on WooCommerce/WordPress, or need a reliable partner for ongoing website maintenance, UI/UX design, CRO, and high-converting landing pages with Funnelish, I can help you grow revenue while improving performance, security, and speed. 👉 What’s the biggest bottleneck stopping your store from generating more revenue right now? ⚖️ Note: I don’t take on projects focused on explicit language, adult content, gambling, or other non–brand-safe products. I work best with growth-oriented, family-friendly brands. - Martini Mabifa Certified Top Rated Plus | Shopify, WooCommerce, WordPress, UI/UX, CRO & Website Maintenance Expert

🇳🇬Lagos, Nigeria$30/hr100% JSS4.89 (132)Since Oct 2018
GlobeUpwork

Earnings and projects

MRR
$1.8k

Last 6 months ÷ 6

World#25,144 / 412k
🇳🇬Country#396 / 13.8k
Revenue, last 30 days
$1.7k

Last 6 months: $11k

World#26,677 / 412k
🇳🇬Country#447 / 13.8k
Total earnings
$258k

Billed in all: $267k

World#10,107 / 412k
🇳🇬Country#26 / 13.8k
Per project
$1.3k

$1.2k in the last 6 months

World#107,075 / 412k
🇳🇬Country#1,917 / 13.8k
Projects, last 6 months
9
100% fixed0% hourly
World#21,107 / 412k
🇳🇬Country#1,418 / 13.8k
Projects in all
205

Across 221 contracts

71% fixed29% hourly
World#9,575 / 412k
🇳🇬Country#89 / 13.8k

Earnings, last 30 days

$267k+$1.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$264k$265k$266k$267kOct 9Oct 24Nov 8

Skill rankings: Top 6% in WordPress

Ranked by MRR among everyone on Upwork with the skill.

  1. #29User Experience Strategy417 freelancers · 🇳🇬 #2Top 7%
  2. #228CMS Development2,787 freelancers · 🇳🇬 #6Top 8%
  3. #387Ecommerce Website6,126 freelancers · 🇳🇬 #9Top 6%
  4. #420User Experience Design5,749 freelancers · 🇳🇬 #9Top 7%
  5. #451Product Design6,669 freelancers · 🇳🇬 #10Top 7%
  6. #525UX & UI7,598 freelancers · 🇳🇬 #8Top 7%
  7. #532Website Redesign7,495 freelancers · 🇳🇬 #13Top 7%
  8. #569Conversion Rate Optimization5,165 freelancers · 🇳🇬 #9Top 11%