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Lamin S.

Lamin S.

Education Lead Generation & Enrollment Strategist (Google Ads + Meta)

I build enrollment growth engines specifically for independent schools, preschools, early childhood centers, and private K-12 networks. Getting parents enrolled comes down to one core driver: getting qualified families on campus for a tour. I build high-intent paid media campaigns and landing funnels that convert parent search intent into consistent tour bookings. What I Build & Manage: - High-Intent Search & Social (Google & Meta): Hyper-local campaigns targeted to parents actively searching for local childcare and private education options in your immediate geographic radius. - 3-Tier Conversion Architecture: Capturing parents at every decision stage using a structured funnel flow: Program Guide Downloads, Booked Campus Tours, and Application Starts. - Automated Tour Nurture (GHL / CRM Sync): Automated SMS and email workflows that eliminate tour no-shows, nurture families before and after their visit, and push lead data directly into your CRM. - Server-Side Tracking & Attribution: Server-side Tag Manager and Offline Conversion Imports to ensure your campaigns optimize for actual pipeline tuition value. Whether you need to launch a dedicated 90-day open seat sprint or clean up bloated admissions funnel, I deliver end-to-end strategy and execution.

🇺🇸Baltimore, United States$90/hr100% JSS4.30 (16)Since Oct 2018
GlobeUpwork

Earnings and projects

MRR
$247

Last 6 months ÷ 6

World#105,793 / 412k
🇺🇸Country#14,965 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.5k

Total earnings
$96k

Billed in all: $96k

World#40,935 / 412k
🇺🇸Country#8,293 / 62.1k
Per project
$4k

$1.5k in the last 6 months

World#42,998 / 412k
🇺🇸Country#7,168 / 62.1k
Projects, last 6 months
1
100% fixed0% hourly
World#128,096 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
24
54% fixed46% hourly
World#116,632 / 412k
🇺🇸Country#17,080 / 62.1k

Earnings, last 30 days

$96.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$95k$96k$97k$98kOct 9Oct 24Nov 8

Skill rankings: Top 25% in Internet Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #55Media Planning215 freelancers · 🇺🇸 #14Top 26%
  2. #57SEM Audit153 freelancers · 🇺🇸 #10Top 37%
  3. #172Marketing Audit582 freelancers · 🇺🇸 #51Top 30%
  4. #216Paid Social670 freelancers · 🇺🇸 #78Top 32%
  5. #257Video Ad Campaign925 freelancers · 🇺🇸 #45Top 28%
  6. #624Campaign Optimization1,751 freelancers · 🇺🇸 #76Top 36%
  7. #629Internet Marketing2,544 freelancers · 🇺🇸 #98Top 25%
  8. #1,249Search Engine Marketing3,899 freelancers · 🇺🇸 #169Top 32%