Sam S.

Drove $100K+ Rev in 60 days for DTC CPG brand using short form content & offer optimization. I scale brands with content-led systems, aggressive testing, and revenue-focused optimization. I specialize in copywriting, conversion rate optimization, and creative testing that turn platforms into a sales engines. Proof: $100K+ revenue in 60 days • 32% CPA reduction • Top 10% conversion rates in category. Micro Case Studies Beauty Brand — E-Commerce / TikTok Shop Problem: Low sales + inconsistent content output. Outcome: Added $100K+ GMV in 60 days by building a creator pipeline, optimizing offer structure, and tuning PDP for conversions. Wellness Brand — Social Commerce Problem: CPA too high and creators weren’t converting. Outcome: Cut CPA 32% with creator testing frameworks; improved CVR using a simplified offer + fast-demo videos. Lifestyle Brand — TikTok Shop Problem: No affiliate traction and product wasn’t ranking. Outcome: Took CVR from average to top 10% in category by boosting social proof, review flow, and promo alignment.