Maria Fernanda C.

Multi-cultural young professional with three years of experience in influencer marketing and e-commerce. What I can do? -Find the ideal influencer for your brief/campaign. -Analyze data and draw insights. -Copywriting. -Manage e-commerce webpage -Facebook ads -Create your marketing strategy - Define KPI´s -Execute an Influencer Marketing campaign beginning to end. -Price and negotiate with influencers in multiple markets About Me: I am an Influencer Marketing specialist who has lived in over five countries (Mexico, Perú, Colombia, Spain and The Netherlands). Some of my hobbies vary from running to drawing, painting or reading historical fiction books. During University in Tec de Monterrey I studies marketing and communications obtaining skills in Adobe apps, Google ads, graphic design and marketing analysis. Throughout my professional career I have had the experience to work with many different cultures and industries. I started out doing a project for Calvin Klein where I analyzed the effect of Celebrity Endorsement in the Mexican market. This allowed me to further develop my market analysis skills. After that I worked in L´oreal for nearly a year where I was mainly in charge of migrating the e-commerce site in order to adapt it to the Mexican Market. I also did a Masters in Management at EADA in Barcelona, Spain where I increased my knowledge in Finance, Consulting and Leadership. After that I realized I enjoyed life in Europe so decided to go back to do and exchange in Rotterdam School of Management where I did a specialization in Strategy Management and focused on sustainable strategies. During my time in the Netherlands I worked in two different very dynamic influencer marketing agencies. The first one was focused on one product where I had the opportunity to find, negotiate, manage, create content and evaluate influencers in the Spanish market. During this time I had multiple campaigns that where very successful. The content created for the influencers was used as re-purpose ads for Facebook, Snapchat and Instagram. In the second agency I focused on only one of the steps of the process and found the perfect match for the brief provided by the client. I specialized in the German market and B2B. Additionally I worked in campaigns in The Netherlands, USA, China, Japan, Thailand, France, Brazil and UK. As well as in industries like mass-consumer goods, luxury products, beauty, sports, and technology.