Michelle H.

I help healthcare, pharma, biotech, medical device, and specialty health companies turn complex HCP audiences into practical targeting, media, and activation plans. My strongest work sits at the intersection of HCP audience strategy, omnichannel media planning, NPI-based targeting, campaign architecture, and healthcare growth operations. I can help you size and prioritize a provider universe, identify the right activation channels, pressure-test your data assumptions, and turn the strategy into a usable campaign or operating system. What I can help with: - HCP targeting strategy and NPI-based audience development - Omnichannel media planning for healthcare, pharma, biotech, medical device, and specialty care brands - Channel recommendations across Doximity, DeepIntent, programmatic, paid social, search, CRM, and email - HCP universe sizing, segmentation, waterfall counts, and prioritization frameworks - Media investment strategy, reach/frequency planning, CPM benchmarking, and budget allocation - Data-driven campaign planning using CMS, NPPES, PECOS, claims-informed frameworks, and commercial datasets such as IQVIA, Symphony, or Definitive when available - Reporting frameworks, KPI architecture, dashboards, and operating trackers for marketing and commercial teams - CRM, lead follow-up, and revenue operations systems for healthcare and service businesses I have led omnichannel media and engagement strategy for healthcare and pharma clients, including HCP-focused work in regulated environments. I understand how to balance strategic clarity, compliance-aware execution, vendor realities, and practical activation. Clients usually bring me in when they need senior-level thinking without the full agency overhead. That can mean building an HCP targeting framework, auditing a media plan, designing a healthcare lead conversion system, or creating the dashboard and operating cadence that keeps the work moving. Typical project formats: - HCP targeting and activation sprint - Pharma or healthcare media strategy audit - Omnichannel campaign planning - Healthcare CRM and lead follow-up system design - Marketing operations dashboard or tracker build - Strategy deck, pitch deck, or executive recommendation memo If you are trying to reach the right healthcare audience, improve campaign efficiency, or turn scattered marketing operations into a clear system, send me the context. I will tell you what is feasible, what data is needed, and the fastest path to a useful deliverable.