Ella S.

Hi, I'm Ella! I'll treat your product like it's my own. I'm a UI UX designer and web developer for SaaS, e-commerce and mobile apps and I stay with you from the first sketch to launch day and after. 430+ Upwork jobs, $500K+ earned, Top Rated Plus. Trusted by Creednz ($7M seed, Blumberg Capital), Dopavision (€14.7M, Novartis), Americanflat (Target, Amazon, Wayfair), Ikelite, Active Estimating. UX AUDIT & CRO - UX audit and CRO audit for SaaS products, websites, landing pages and online stores. I go through your product as a real user, screen by screen. - Annotated Figma file + Loom walkthrough, issues ranked Must / Should / Nice to fix. About a week. - Conversion rate optimization for sign-up, onboarding, pricing and checkout funnels. Recent audits: WheelPay, Noxx, BioWellth, Imperial Co, Vermando AG. SAAS PRODUCT DESIGN & DASHBOARDS - SaaS UI UX design for B2B platforms, web apps, admin panels, CRM, ERP and AI SaaS. - Dashboard design and data visualization: the number a user sees first, and the ones that can wait a click. - User research, user flows, information architecture, wireframes, Figma prototypes and high-fidelity UI design. - Onboarding redesign for trials that don't convert. MOBILE APP DESIGN - Mobile UI UX designer for iOS and Android apps, consumer and B2B, mobile-first from the first wireframe. - 100+ mobile app projects: fintech, crypto, health and wellness, edtech, social and marketplace apps. WEB DESIGN & DEVELOPMENT - Website design, website redesign and landing page design built for conversion, from wireframe to live site. - Framer developer and Webflow developer: I design and build, so nothing gets lost in handoff. CMS, animations, SEO setup and hosting included. - WordPress and Shopify websites: Figma web design for every page and state, responsive for desktop, tablet and mobile. - MVPs and web apps in code:Supabase, Vercel, built with Claude Code and Cursor. E-COMMERCE DESIGN - Shopify store design, product pages, collection pages and checkout UX that sells. - E-commerce website redesign and CRO for DTC brands and online stores. - AI product photography, lifestyle shots and product videos without a photo shoot. - AI product description generator and AI customer support agent for your store. AI AGENTS & AUTOMATION - AI agents and chatbots on the Claude API, connected to your catalog, orders, CRM or billing. - Recent builds: a support agent for an online store (catalog and order questions) and an AI product description generator for e-commerce. - Workflow automation and AI tools for content, support and operations. AI CONTENT & CREATIVES - AI-generated content for brands: product visuals, social media graphics, ad creatives and short videos made in Freepik and Higgsfield. - Every asset is art-directed and retouched by hand, not shipped raw from a model. Long-term AI content partner for brands since 2025. BRANDING - Brand identity, logo design, brand guidelines and style guides for SaaS, startups and e-commerce brands. DESIGN SYSTEMS & HANDOFF - Figma design systems: variables, tokens, auto layout, component library with all states. - Developer handoff for React and Flutter teams, with specs developers can build from without a meeting. INDUSTRIES Fintech, crypto and Web3, healthcare and women's health, wellness, edtech, construction tech, marketplaces, e-commerce and DTC brands, AI startups. TOOLS Figma, Figma MCP, FigJam, Framer, Webflow, Shopify, WordPress, React, Next.js, Supabase, Vercel, Claude API, Claude Code, Cursor, Freepik, Higgsfield, Loom. WHY CLIENTS COME BACK Clients on Upwork endorsed me 120 times for Committed to Quality and 98 times each for Clear Communicator and Collaborative. Many projects turn into long-term partnerships: product design, then the website, then the AI layer on top. HOW WE WORK I lead every project myself. On bigger scopes my studio team (researcher, UI designer, art director, PM) joins, and you still talk to me. 1. Short discovery call 2. Scope and timeline within 24 hours 3. Milestones with 2 revision rounds 4. Figma handoff or a live build, with a Loom walkthrough Working hours overlap with Europe and the US East Coast. Send me a link to your product or store and the one metric that bothers you. I'll reply with what I'd look at first! 📩