Tayyaba A.

💎 10+ Years of Experience 💯Guaranteed Results 🏆 Higher Turnaround Your marketing doesn't need more activity. It needs a strategy that makes every effort count. I help businesses turn fragmented marketing efforts into cohesive growth strategies, compelling creative, and campaigns designed to attract the right audience, generate qualified leads, and drive sales. With 10 years of experience across digital strategy, paid acquisition, social media, and conversion-focused copywriting, I bring together the strategic thinking and hands-on execution businesses need to move forward. I've worked with 100+ brands across multiple industries, helping businesses strengthen their digital presence, improve lead generation, refine their messaging, and turn marketing opportunities into measurable outcomes. My approach is simple: understand the business, identify what is holding growth back, and build a marketing strategy that connects the right message with the right audience at the right time. Here's how I can help you grow 01 | Digital Strategy & Growth Marketing A clear direction for your marketing, grounded in your business goals, audience insights, and growth opportunities. • Digital marketing strategy and campaign planning • Audience research, customer psychology, and positioning • Customer acquisition and lead generation • Marketing funnels and customer journey optimisation • Campaign performance analysis and optimisation • Growth opportunities across paid and organic channels 02 | Social Media & Creative Strategy Move beyond posting consistently to building a social presence that strengthens your brand, engages the right audience, and supports business growth. • Social media strategy and content planning • Content pillars, messaging frameworks, and editorial calendars • Creative concepts, hooks, angles, and campaign development • Reels, short-form video, carousels, and social media copy • Meta Ads creative strategy and testing • Audience engagement, brand storytelling, and content optimisation 03 | Copywriting & Conversion-Focused Messaging Your audience needs a reason to pay attention, trust your brand, and take action. I develop messaging that connects your offer to what your customers actually care about. • Website and landing page copy • Direct-response ad copy and creative messaging • Email marketing campaigns and automated sequences • Sales pages and promotional campaigns • Social media copy and captions • Brand messaging, storytelling, and product descriptions 04 | Paid Advertising & Campaign Optimisation From creative development to campaign performance, I help businesses make smarter acquisition decisions and improve the effectiveness of their advertising. • Meta Ads strategy and campaign management • Google Ads strategy and optimisation • Creative testing, audience insights, and messaging angles • Lead generation and customer acquisition campaigns • Funnel and landing page conversion optimisation • Performance tracking and actionable reporting Marketing should deliver more than activity. It should deliver progress. Here are examples of outcomes I've helped achieve: • Lead generation: Helped a U.S. real estate campaign reduce cost per lead from approximately $1,000 to $100. • Consultation growth: Helped a coaching business grow from 4 to 300+ consultations per month, alongside approximately 15 qualified leads per day. • B2B acquisition: Helped a medical equipment campaign generate approximately 20 enquiries per day at around $14.90 per lead. These results reflect individual projects, not guaranteed outcomes. Every business has different objectives, audiences, offers, and starting points. What makes my approach different? I combine strategic thinking with practical execution. I don't look at content, advertising, copywriting, and social media as disconnected activities. I look at how they work together to move a customer from awareness to action. I take the time to understand your business model, audience, competitive landscape, and commercial goals before recommending what to do next. Having a Master's degree in business and years of hands-on experience, I bring both analytical thinking and creative problem-solving to the table. Whether you need a strategic direction, a stronger creative approach, a better-performing acquisition campaign, or a marketing partner who can connect all the pieces, I can help you build a more cohesive path to growth. If you're looking for someone who can think beyond the brief, challenge assumptions, and turn marketing ideas into purposeful execution, let's talk. Tell me what you're trying to achieve, what's working, and where you're facing challenges. We can explore the opportunities and identify the right next steps for your business.