Ted L.

I Am A Fractional CMO | A Results Driven Fractional CMO To Be Specific

If you're looking for a fractional CMO, you're probably dealing with one of three problems: • Marketing spend without clear accountability • Agencies that generate activity but not results • Data that nobody is using to make decisions That's where I come in. I help companies build marketing systems that drive measurable revenue growth. Unlike many consultants who deliver strategy presentations and disappear, I work inside the business. I lead the marketing function, manage vendors, build teams, improve reporting, optimize funnels, and create operational accountability across the entire customer journey. I've done this across manufacturing, automotive, medical, dental, consumer products, economic development, high-ticket B2B, and direct-to-consumer brands. My focus is simple: Revenue Growth. That means fixing the systems behind growth: • Marketing strategy • Paid media performance • Conversion optimization • Lead generation • Analytics and attribution • Customer journey optimization • Team development • Vendor management • Marketing operations • KPI accountability Recent Experience GEOTREK VANS Fractional CMO Embedded as senior marketing leadership during a major growth phase. Rebuilt the marketing operation, hired specialists, improved channel performance, and created accountability across the entire marketing ecosystem. Results: • Annual revenue run rate grew from approximately $18M to $54M during engagement • Built integrated systems across paid media, SEO, analytics, content, CRO, and email • Replaced fragmented agency relationships with specialized execution teams STONEWALL AUTOMOTIVE GROUP Led marketing transformation across a multi-location automotive organization. Results: • Improved lead attribution and reporting • Reduced vendor complexity • Increased marketing accountability • Built scalable marketing infrastructure INNERVIEW BY PERIMETRICS Led commercialization and go-to-market efforts for an innovative dental technology platform. Results: • Built demand generation systems from the ground up • Developed positioning and launch strategy • Implemented CRM and marketing infrastructure • Created the sales and marketing engine supporting commercialization efforts ECONOMIC DEVELOPMENT ORGANIZATIONS For more than seven years, I have worked with economic development organizations focused on attracting employers, investment, and industrial growth. Results: • Built site selector outreach programs • Developed executive positioning strategies • Created lead generation systems • Supported regional business attraction initiatives How I Typically Help • Fractional CMO Leadership • Marketing Department Development • Agency Replacement & Oversight • Revenue Growth Strategy • Paid Media Optimization • Lead Generation Systems • Marketing Analytics & Attribution • Funnel & Conversion Optimization • Team Recruitment & Leadership • Marketing Operations Best Fit Clients • Companies already investing in marketing • Founder-led businesses hitting growth ceilings • Organizations frustrated with agency performance • Businesses preparing to scale • Companies lacking senior marketing leadership • Revenue-focused organizations seeking measurable outcomes Not a fit for: • Early-stage startups with little or no budget • Companies seeking social media management only • Businesses looking for strategy without execution • Organizations unwilling to implement change If your company is already spending money on marketing but not getting the results you expect, let's talk. I'll quickly identify where growth is being lost, what's holding performance back, and whether I'm the right person to help fix it. NEXT STEP If your marketing feels fragmented, agency-dependent, or stuck then message me. I can usually hop on a call within 24 hours. Regards, Ted