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Palu M.
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Palu M.

Branding & Packaging designer for CPG Brands

Hi, I'm Palu. I help CPG founders build brands that actually look like the products they've worked so hard to make. I've spent 8+ years working with CPG brands across the US, in food, beverage, beauty and wellness. What I work on: ♦️ Branding & visual identity (launches, rebrands, full brand systems) ♦️ Packaging & label design (multi-SKU systems, retail-ready, print support) ♦️ Website design and development (I work with a trusted developer so projects actually ship) ♦️ AI Photo Studio (product imagery for DTC, Amazon, social and ads, without the shoot budget) ♦️ Social media content and ad creative ♦️ Campaigns, art direction, brand narrative How I work: I only take on projects I genuinely care about. CPG is what I know best: retail, DTC, Amazon, TikTok Shop, the way a label has to work in a 0.3 second glance. I can bring more designers, a brand director or web developers in when a project needs them, but the conversation, the direction and the craft stay with me. I move fast. I over-deliver. I communicate. And I'll tell you honestly when something isn't working. Who I love working with: Founders who care about the details. People who want a creative partner, not a vendor. If that sounds like you, send me a message. I'd love to hear what you're building.

🇦🇷Esquel, Argentina$110/hr100% JSS4.98 (62)Since Nov 2018

Earnings and projects

MRR
$8.3k

Last 6 months ÷ 6

World#1,973 / 412k
🇦🇷Country#16 / 4,639
Revenue, last 30 days
$17k

Last 6 months: $50k

World#402 / 412k
🇦🇷Country#2 / 4,639
Total earnings
$104k

Billed in all: $105k

World#37,573 / 412k
🇦🇷Country#366 / 4,639
Per project
$1.2k

$8.3k in the last 6 months

World#110,082 / 412k
🇦🇷Country#1,151 / 4,639
Projects, last 6 months
6
50% fixed50% hourly
World#34,405 / 412k
🇦🇷Country#355 / 4,639
Projects in all
86

Across 88 contracts

65% fixed35% hourly
World#33,682 / 412k
🇦🇷Country#292 / 4,639

Earnings, last 30 days

$105k+$17.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$80k$90k$100k$110kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 15

Rarest: top 0.26% in Design Mockup, of 1,136. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Display Product Packaging193 freelancers · 🇦🇷 #1Top 0.52%
  2. 2Food & Beverage670 freelancers · 🇦🇷 #1Top 0.30%
  3. 2Food Packaging411 freelancers · 🇦🇷 #1Top 0.49%
  4. 2Food & Supplements285 freelancers · 🇦🇷 #1Top 0.70%
  5. 3Design Mockup1,136 freelancers · 🇦🇷 #1Top 0.26%
  6. 3Product Launch474 freelancers · 🇦🇷 #1Top 0.63%
  7. #4Label Design618 freelancers · 🇦🇷 #1Top 0.65%
  8. #7Design Concept1,049 freelancers · 🇦🇷 #1Top 0.67%