Palu M.
Branding & Packaging designer for CPG Brands
Hi, I'm Palu. I help CPG founders build brands that actually look like the products they've worked so hard to make. I've spent 8+ years working with CPG brands across the US, in food, beverage, beauty and wellness. What I work on: ♦️ Branding & visual identity (launches, rebrands, full brand systems) ♦️ Packaging & label design (multi-SKU systems, retail-ready, print support) ♦️ Website design and development (I work with a trusted developer so projects actually ship) ♦️ AI Photo Studio (product imagery for DTC, Amazon, social and ads, without the shoot budget) ♦️ Social media content and ad creative ♦️ Campaigns, art direction, brand narrative How I work: I only take on projects I genuinely care about. CPG is what I know best: retail, DTC, Amazon, TikTok Shop, the way a label has to work in a 0.3 second glance. I can bring more designers, a brand director or web developers in when a project needs them, but the conversation, the direction and the craft stay with me. I move fast. I over-deliver. I communicate. And I'll tell you honestly when something isn't working. Who I love working with: Founders who care about the details. People who want a creative partner, not a vendor. If that sounds like you, send me a message. I'd love to hear what you're building.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $50k
Billed in all: $105,149$105k
$8.3k in the last 6 months
Across 88 contracts
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 15
Rarest: top 0.26% in Design Mockup, of 1,136. Ranked by MRR among everyone on Upwork with the skill.
- Display Product Packaging193 freelancers · 🇦🇷 #1Top 0.52%🇦🇷#1 of 2
- Food & Beverage670 freelancers · 🇦🇷 #1Top 0.30%🇦🇷#1 of 12
- Food Packaging411 freelancers · 🇦🇷 #1Top 0.49%🇦🇷#1 of 9
- Food & Supplements285 freelancers · 🇦🇷 #1Top 0.70%🇦🇷#1 of 6
- Design Mockup1,136 freelancers · 🇦🇷 #1Top 0.26%🇦🇷#1 of 19
- Product Launch474 freelancers · 🇦🇷 #1Top 0.63%🇦🇷#1 of 4
- #4Label Design618 freelancers · 🇦🇷 #1Top 0.65%🇦🇷#1 of 11
- #7Design Concept1,049 freelancers · 🇦🇷 #1Top 0.67%🇦🇷#1 of 25