Syed Jawad Ul H.

I help businesses develop their marketing strategy and then actually put the systems in place to execute it. That can mean developing the growth strategy, planning a launch, mapping the customer journey, building funnels and automations in GoHighLevel, managing paid advertising, or coordinating with the team to make sure everything works together. $300K+ earned on Upwork | 3,500+ hours | 70+ projects | Top Rated | 16 Years of Professional Experience I have 16 years of professional experience across Marketing, Organizational Development, and business operations, with the last 8+ years focused on digital marketing, funnels, CRM and marketing automation, paid advertising, lead generation, and growth consulting. One of the biggest advantages I bring to a project is that I can work at both the strategy and implementation level. I am comfortable understanding the business, identifying gaps, developing the strategy, creating an execution roadmap, and helping manage the launch. But I can also get hands-on when needed. I build funnels, set up GoHighLevel, create CRM pipelines and automations, manage paid campaigns, set up tracking, troubleshoot customer journeys, and work directly with the team to get things implemented. MARKETING STRATEGY & CONSULTING I work with businesses that need help figuring out what to do next, why they should do it, and how everything should work together. This can include: • Marketing and growth strategy • Marketing audits and opportunity analysis • Customer journey mapping • Offer, funnel, and customer acquisition strategy • Go-to-market and launch planning • Campaign planning and 90-day roadmaps • Marketing operations and KPIs • Team coordination and execution oversight I can also work as a Fractional CMO or strategic marketing consultant when you need someone to provide direction, lead the marketing function, and coordinate execution with your existing team or specialists. GOHIGHLEVEL & MARKETING AUTOMATION GoHighLevel is one of the platforms I work with extensively. Rather than simply building whatever workflows or funnels I'm given, I first understand the customer journey, sales process, team requirements, and what the business is trying to achieve. I can help with: • GoHighLevel setup and optimization • CRM and pipeline architecture • Workflows and marketing automation • Funnels, forms, surveys, and calendars • Email and SMS nurture and follow-up • Appointment booking and no-show recovery • Lead routing and reactivation • Memberships and course delivery • AI agents and conversational automation • Stripe, Twilio/A2P, and third-party integrations • CRM migrations • Tracking, attribution, and reporting The objective is not to automate everything possible. It is to build the right system for how your business generates, manages, nurtures, and converts leads. FUNNELS & CONVERSION OPTIMIZATION My experience includes landing pages, lead generation funnels, VSL funnels, webinar funnels, quiz funnels, application and booking funnels, lead nurturing, and conversion optimization. When a funnel is underperforming, I look at the complete journey rather than just the landing page. I look at the traffic, audience, offer, funnel, conversion points, follow-up, booking process, tracking, and what happens after someone becomes a lead. This helps identify where the real bottlenecks are and what should be fixed or tested. PAID ADVERTISING & LEAD GENERATION I plan, launch, manage, and optimize paid campaigns across Meta and LinkedIn. I don't treat advertising as an isolated activity. The offer, targeting, creative, landing page, funnel, CRM, follow-up, sales process, and tracking all influence whether those campaigns eventually produce revenue. That is why I look beyond clicks and cost per lead and pay attention to lead quality, booked appointments, opportunities, conversion rates, customer acquisition cost, and revenue. HOW I WORK I usually start by understanding what is already in place before recommending or building anything. We look at the business, offer, target audience, current marketing, funnels, CRM, automations, sales process, tracking, team, and performance. From there, I identify the biggest gaps and opportunities, recommend what should be prioritized, and help execute the plan. Sometimes that means working primarily as a consultant. Sometimes it means leading the launch and coordinating the people involved. And sometimes it means opening GoHighLevel or Ads Manager and building or fixing things myself. I am comfortable doing all three. If you are looking for someone who can think strategically but is still willing and able to get hands-on with implementation, send me a message with some information about your business, what you are trying to accomplish, and what is currently getting in the way. I will be happy to discuss where I can help.