Hichem E.

"Hichem contributed over $2 million in sales and outperformed everyone else, including other agencies and hires I've had in the past five to six years in this business… He's truly an all-around superstar." — Caomhan Daly, 8-Figure Ecom Brand Owner 👇👇👇 𝟑 𝐬𝐞𝐜𝐨𝐧𝐝𝐬… That's how long your ad has before your POTENTIAL customer scrolls away forever. But even if your creative DOES grab attention in those first few seconds… You’re probably still bleeding money because of what happens next: ❌ The hook works... but the MESSAGE doesn't hold attention ❌ People engage... but they don't BUY The result? You're stuck burning ad budget on creative that "almost" converts… While watching your competitors with WORSE products somehow scale past you. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐦𝐨𝐬𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐝𝐨𝐧’𝐭 𝐰𝐚𝐧𝐧𝐚 𝐡𝐞𝐚𝐫: 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 “𝐦𝐚𝐤𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐚𝐝𝐬.” Most brands are pumping out generic hooks... Running the same tired angles their competitors already burned through... And wondering why their CPAs keep climbing while ROAS keeps dropping. I've spent thousands of hours figuring out what separates the ads that SCALE... From the ones that just burn budget. And it comes down to this: The brands seeing explosive growth all use a specific framework that addresses all three phases: 𝟏) 𝐂𝐀𝐏𝐓𝐔𝐑𝐄 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 (𝐢𝐧 𝐚 𝐜𝐫𝐨𝐰𝐝𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞) 𝟐) 𝐑𝐄𝐓𝐀𝐈𝐍 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 (𝐥𝐨𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐛𝐞𝐥𝐢𝐞𝐟) 𝟑) 𝐓𝐑𝐀𝐍𝐒𝐅𝐎𝐑𝐌 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐒𝐚𝐥𝐞𝐬 (𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐨𝐟𝐟𝐞𝐫, 𝐚𝐧𝐠𝐥𝐞, 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧) I call it "Dopamine Messaging" for DTC brands. And it's not just about writing better copy. It's about developing the RIGHT angles... Briefing them in a way that editors and creators can execute... And building a creative testing system that consistently finds winners. 𝐇𝐄𝐑𝐄’𝐒 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊: 𝐑𝐄𝐒𝐄𝐀𝐑𝐂𝐇 I dig into your customers' actual language… Reddit threads, Amazon reviews, ad comments, and YouTube reactions. I'm looking for the pain points, objections, and desires your market is ALREADY talking about. Then I build you an arsenal of angles your competitors are blind to. 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 I develop creative concepts across the full funnel. Cold traffic hooks that stop the scroll. UGC scripts that feel authentic and convert. Advertorials and listicles that warm up skeptical buyers. Landing pages and VSLs that close. The goal? Take them from 'Who are you?' to whipping out their credit card. 𝐄𝐗𝐄𝐂𝐔𝐓𝐈𝐎𝐍 I write the scripts, copy, and creative briefs. I collaborate with your editors, designers, and media buyers to make sure everything gets executed right. And I analyze performance data to figure out what's working... So we can iterate and scale the winners. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? ✅ 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 $𝟒.𝟐𝐌+ 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 ✅ 𝐒𝐥𝐚𝐬𝐡𝐞𝐝 𝐂𝐏𝐀𝐬 𝐛𝐲 𝐚𝐥𝐦𝐨𝐬𝐭 𝟒𝟖% ✅ 𝐃𝐨𝐮𝐛𝐥𝐞𝐝 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐨𝐫𝐝𝐞𝐫 𝐯𝐚𝐥𝐮𝐞𝐬 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐄𝐋𝐈𝐕𝐄𝐑 𝐅𝐎𝐑 𝐃𝐓𝐂 𝐁𝐑𝐀𝐍𝐃𝐒: ➡️ Creative Strategy & Angle Development ➡️ UGC Ad Scripts (Meta, TikTok, YouTube) ➡️ VSLs & Advertorials ➡️ Listicles & Pre-Landers ➡️ Landing Pages & Sales Letters ➡️ Facebook & TikTok Ad Scripts ➡️ Product Launch Funnels ➡️ Upsell Pages (24%+ take rates) ➡️ Creative Briefs for Editors/Designers ➡️ Performance Analysis & Creative Iteration I also use AI-powered workflows to speed up research and ideation... Which means you get MORE angles, MORE scripts, and MORE winning concepts... Without sacrificing quality. The "Dopamine Messaging" framework works across ALL your DTC touchpoints. (The psychology stays the same; just the application changes) 𝐖𝐇𝐎𝐌 𝐈 𝐖𝐎𝐑𝐊 𝐁𝐄𝐒𝐓 𝐖𝐈𝐓𝐇: DTC brands in health, wellness, beauty, supplements, and pet. No jewelry or clothing. Founders and marketing teams who understand that creative is the NEW media buying. And anyone tired of "more of the same" who's ready to test smarter, not just harder. So if you're ready to have this proven framework implemented across your entire DTC funnel… Send me an invite or message to get started. 𝐈’𝐥𝐥 𝐫𝐞𝐯𝐢𝐞𝐰 𝐲𝐨𝐮𝐫 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐟𝐮𝐧𝐧𝐞𝐥 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝟐-𝟑 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬 𝐲𝐨𝐮’𝐫𝐞 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐦𝐢𝐬𝐬𝐢𝐧𝐠. 𝐋𝐞𝐭’𝐬 𝐩𝐫𝐢𝐧𝐭. — Hichem