Sofia C.

I’m a senior Google Ads consultant and strategist providing ongoing account management for B2B SaaS and lead-driven businesses spending $10K–$100K+ per month. I help turn paid search into qualified pipeline and revenue, with Google Ads as the core channel and emerging tests like ChatGPT Ads where they make strategic sense. Most of the accounts I work on are already generating demand but need stronger performance. I focus on improving conversion rates, lowering acquisition costs, and turning ad spend into measurable pipeline and revenue. I’ve managed and optimized campaigns across SaaS and service businesses ranging from early growth to large-scale accounts, with a consistent focus on lead quality, efficiency, and long-term performance. My focus is on improving performance where it actually matters: - Lowering cost per qualified lead - Increasing conversion rates - Structuring campaigns for scalable growth Whether you're spending a few thousand a month or scaling past $100K+, the goal is the same, make Google Ads a reliable acquisition channel. What I actually do I focus on the systems behind performance, not just surface-level optimizations. That includes: - Ongoing Google Ads strategy and account management - Account takeover, restructuring, and scaling as part of ongoing management - Paid acquisition strategy across Google Ads, Microsoft Ads, and select emerging channels - ChatGPT Ads / OpenAI Ads Manager testing where available - Conversion measurement, CRM alignment, and pipeline-focused reporting - Lead quality optimization, not just lead volume Results / experience - Managed Paid Search accounts with $1M+ in annual or cumulative ad spend - Scaled ppc campaigns for B2B SaaS and lead generation companies - Improved lead quality and reduced CPA through structured testing and tracking fixes - Built long-term relationships with clients spending $10K–$100K+ per month on paid media I’m typically a strong fit for: - B2B, SaaS, and service-based businesses - Companies already investing in Google Ads and looking to improve performance and scale - Teams that care about lead quality and revenue, not just traffic What to expect - Clear, direct communication - Strategic recommendations, not just execution - Focus on ROI and pipeline impact, not vanity metrics - A partner who can identify what’s actually holding performance back Engagement types - Ongoing paid search campaign management - Full account audits + restructuring - Conversion tracking and attribution setup - Performance troubleshooting and scaling strategy If you’re spending on ads and want to improve performance, send me a message with your current setup, goals, and monthly ad spend. I’ll let you know if I’m a good fit. Note: I take on a limited number of one-time consultations. Most clients I work with are looking for ongoing optimization or structured audits.