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Muhammad Arsalan Z.

Muhammad Arsalan Z.

I run ads for Ecommerce Businesses | Meta Ads | Google Ads

I help ecommerce brands turn Meta and Google Ads into profit, not just traffic. Most stores I audit aren’t short on clicks. They’re short on margin. The ads bring visitors, but the wrong ones, or the right ones land on a page that doesn’t convert, or nobody knows which campaign makes money. That’s what I fix. What I run - Meta Ads: prospecting, retargeting, catalog campaigns - Google Ads: Search, Shopping and Performance Max - Tracking and attribution: pixel, Conversions API, GA4, so the numbers can be trusted - Creative testing: hooks, angles and offers tested in a clear order, not guessed Why it works I look at the whole path from ad to checkout, not just the ad account. If a campaign gets clicks but no sales, I check the product page, the offer and the tracking before touching the budget. A lot of ad problems turn out to be conversion problems. How I work - You deal with me directly. No account managers, no outsourcing. - Clear updates on what I’m testing, what’s working and what’s next - Every decision tied to ROAS, CAC and profit, not vanity metrics Running ads that aren’t paying off, or about to start and unsure where to begin? Send me a message with your store link and I’ll tell you what I’d fix first.

🇵🇰Karachi Central, Pakistan$25/hr88% JSS4.80 (56)Since Nov 2018

Earnings and projects

MRR
$24

Last 6 months ÷ 6

World#163,206 / 415k
🇵🇰Country#23,991 / 53.0k
Revenue, last 30 days
$0

Last 6 months: $143

Total earnings
$23k
World#132,355 / 415k
🇵🇰Country#12,824 / 53.0k
Per projectas of Nov 5
$308

$20 in the last 6 months

World#232,676 / 415k
🇵🇰Country#27,540 / 53.0k
Projects, last 6 monthsas of Nov 5
7

Across 8 contracts

38% fixed62% hourly
World#28,851 / 415k
🇵🇰Country#6,456 / 53.0k
Projects in allas of Nov 5
76

Across 86 contracts

73% fixed27% hourly
World#39,000 / 415k
🇵🇰Country#5,945 / 53.0k

Earnings, last 30 days

$23.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$23,000$23,250$23,500$23,750Oct 15Oct 30Nov 14

Skill rankings: Top 44% in Google Ads worldwide

Ranked by MRR among everyone on Upwork with the skill.

  1. #226Advertising Strategy500 freelancersTop 45%
  2. #555Performance Marketing1,000 freelancersTop 56%
  3. #632Meta Pixel1,021 freelancersTop 62%
  4. #751A/B Testing1,606 freelancersTop 47%
  5. #833Ad Creative1,405 freelancersTop 59%
  6. #1,241Google Analytics 42,201 freelancersTop 56%
  7. #1,603Google Tag Manager3,076 freelancersTop 52%
  8. #2,711Conversion Rate Optimization5,173 freelancersTop 52%