Muhammad Arsalan Z.
I run ads for Ecommerce Businesses | Meta Ads | Google Ads
I help ecommerce brands turn Meta and Google Ads into profit, not just traffic. Most stores I audit aren’t short on clicks. They’re short on margin. The ads bring visitors, but the wrong ones, or the right ones land on a page that doesn’t convert, or nobody knows which campaign makes money. That’s what I fix. What I run - Meta Ads: prospecting, retargeting, catalog campaigns - Google Ads: Search, Shopping and Performance Max - Tracking and attribution: pixel, Conversions API, GA4, so the numbers can be trusted - Creative testing: hooks, angles and offers tested in a clear order, not guessed Why it works I look at the whole path from ad to checkout, not just the ad account. If a campaign gets clicks but no sales, I check the product page, the offer and the tracking before touching the budget. A lot of ad problems turn out to be conversion problems. How I work - You deal with me directly. No account managers, no outsourcing. - Clear updates on what I’m testing, what’s working and what’s next - Every decision tied to ROAS, CAC and profit, not vanity metrics Running ads that aren’t paying off, or about to start and unsure where to begin? Send me a message with your store link and I’ll tell you what I’d fix first.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $143
$20 in the last 6 months
Across 8 contracts
Across 86 contracts
Earnings, last 30 days
Skill rankings: Top 44% in Google Ads worldwide
Ranked by MRR among everyone on Upwork with the skill.
- #226Advertising Strategy500 freelancersTop 45%
- #555Performance Marketing1,000 freelancersTop 56%
- #632Meta Pixel1,021 freelancersTop 62%
- #751A/B Testing1,606 freelancersTop 47%
- #833Ad Creative1,405 freelancersTop 59%
- #1,241Google Analytics 42,201 freelancersTop 56%
- #1,603Google Tag Manager3,076 freelancersTop 52%
- #2,711Conversion Rate Optimization5,173 freelancersTop 52%