Matthew G.
Klaviyo Email Marketing | 50M+ Generated, Klaviyo Flows Email Campaign
Klaviyo email marketing has been my full-time craft for 5+ years. Long enough to know every honest Klaviyo lever and most of the lazy ones. I'd rather tell you where the retention revenue is leaking than pitch you. What that looks like in numbers: $50M+ in attributable Klaviyo email marketing revenue across 120+ Shopify DTC brands, 500M+ emails sent, 12 eight-figure brands. I'm a Chicago-based Klaviyo email marketing expert, Certified Klaviyo Strategist and Deliverability Certified, running Klaviyo email marketing, Klaviyo flows, Klaviyo campaigns and Klaviyo audits as a hands-on operator for Shopify DTC brands doing $50K to $5M+/month. Notable clients: Rest, Giordano's, Dr. Kellyann, Omnilux, Mito Red Light, Sauna Space, Nature M.D. ⭐️⭐️⭐️⭐️⭐️ "This is quality work. Matt provided actionable insights that helped refine our email strategy." - Rick, Co-Founder of Rest 🏆 KLAVIYO EMAIL MARKETING RESULTS ▸ $2.9M in email revenue through a Klaviyo flows rebuild and conversion-focused email copy for a leather goods DTC brand ▸ $1.3M in 30 days from Klaviyo campaigns for an 8-figure men's brand during BFCM ▸ $748K in 90 days of educational Klaviyo campaigns and new flow architecture for a red light therapy brand after a full Klaviyo audit identified the revenue leak ▸ $86K in 43 days from a standing desk brand that had $0 Klaviyo revenue before the engagement, rebuilt with Klaviyo flows and Klaviyo email designer work ▸ 57% of total store revenue attributed to email marketing + SMS for a 7-figure sleepwear brand 📬 KLAVIYO EMAIL MARKETING SERVICES ▸ Klaviyo flows setup and rebuild: welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, winback, replenishment, VIP, cross-sell, back-in-stock. Full Klaviyo flows architecture built to measurable revenue targets per flow. ▸ Klaviyo campaign management: weekly Klaviyo campaign calendars, holiday sends, BFCM planning, A/B testing on subject lines and offers ▸ Klaviyo audit: written Klaviyo audit of your account with a prioritized fix list, 48h turnaround, every engagement starts with a free audit. Deep Klaviyo audit covers flows, segmentation, deliverability and attribution. ▸ Klaviyo email copywriter and Klaviyo email designer work: brand-voice copy and mobile-first email design, Figma master templates ported to Klaviyo native editor ▸ Email deliverability recovery: domain authentication (SPF, DKIM, DMARC), sending reputation repair, list hygiene and sunset segments ▸ Klaviyo email + SMS integration: Postscript, Attentive and Klaviyo SMS running as one retention engine ▸ Klaviyo migrations: Mailchimp to Klaviyo and other platform migrations into Klaviyo email marketing without losing deliverability or subscribers I don't work with Mailchimp. If you're on Mailchimp today and want to migrate, I handle the migration. If you want to stay on Mailchimp, you're better served by a Mailchimp specialist. ⭐️⭐️⭐️⭐️⭐️ "Matthew got up to speed on our brand extremely quickly and immediately elevated our email creative and messaging." - Daniel Gilland, Giordano's 🧰 TECH STACK ▸ Email + SMS: Klaviyo, Postscript, Attentive, Sendlane, Braze, Omnisend ▸ Design: Figma, Klaviyo native editor, Emailify ▸ List growth: Alia Popups, JustUno, Amped ▸ Reviews and retention: Okendo, Smile, LOOX ▸ Analytics: Klaviyo native, Shopify, Google Analytics 📊 HOW I RUN YOUR KLAVIYO EMAIL MARKETING You work with me directly on your Klaviyo, not an outsourced email designer or junior email copywriter. Every account starts with a free Klaviyo audit so we both see where the retention revenue is leaking. I own flow architecture, Klaviyo campaign calendars, email copywriting, Figma-based email design, segmentation, A/B testing, deliverability and weekly reporting. One operator, one owner of the result. 📅 YOUR FIRST 30 DAYS ▸ Week 1: Free Klaviyo audit of flows, campaigns, segmentation and deliverability, written fix list prioritized by revenue impact ▸ Week 2: Core Klaviyo flows rebuild (welcome, abandoned checkout, post-purchase) and first 2 Klaviyo campaigns live ▸ Weeks 3-4: Full Klaviyo campaign calendar executed, A/B tests launched, Klaviyo email designer refresh ▸ Every week: short Klaviyo performance report on revenue per recipient, placed order rate, open rate, click rate 🎯 HIRE ME IF YOU NEED ▸ Klaviyo email marketing that generates 30-50% of total store revenue ▸ Klaviyo flows and Klaviyo campaigns built, written and managed by one operator who owns the results ▸ A Klaviyo audit that shows exactly where your retention revenue is leaking ▸ An email copywriter and Klaviyo email designer who understand Shopify DTC conversion ▸ Email and SMS working together as one compounding retention engine 📩 Send me your Klaviyo account for a free written audit within 48 hours. You can also book a Klaviyo email marketing consultation directly from my profile.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $19k
Billed in all: $85,300$85k
$1.9k in the last 6 months
Across 13 contracts
Across 55 contracts
Earnings, last 30 days
Skill rankings: Top 1% in Email Management
Ranked by MRR among everyone on Upwork with the skill.
- PostScript24 freelancers · 🇺🇸 #2Top 8%🇺🇸#2 of 8
- #17Email Template567 freelancers · 🇺🇸 #6Top 3%🇺🇸#6 of 56
- #29Email Marketing Consultation464 freelancers · 🇺🇸 #9Top 6%🇺🇸#9 of 92
- #45Email & Newsletter1,804 freelancers · 🇺🇸 #19Top 2%🇺🇸#19 of 390
- #58Email Management4,968 freelancers · 🇺🇸 #17Top 1%🇺🇸#17 of 311
- #61Email Campaign1,929 freelancers · 🇺🇸 #17Top 3%🇺🇸#17 of 229
- #86Customer Retention2,511 freelancers · 🇺🇸 #27Top 3%🇺🇸#27 of 257
- #90Email Marketing Strategy2,223 freelancers · 🇺🇸 #36Top 4%🇺🇸#36 of 446