Sara L.
Cold Email & GTM Specialist | Clay, Smartlead, Instantly, HubSpot
At Rising Tides, I took a stalled outbound engine and turned it into 54% more booked meetings in 2 months. At Ironbird Partners, new copy alone drove a 73% lift in sales meetings. This is what happens when strategy, data enrichment, and copy that actually gets read work together. I'm Sara, an email marketing and GTM specialist with 5+ years running cold outbound for B2B companies and solopreneurs. I don't just "send emails". I build the whole engine: ICP definition, Clay-powered enrichment, deliverability infrastructure, and copy grounded in sales psychology. What I handle for clients: 📬 Deliverability & inbox setup — SPF/DKIM/DMARC, domain warmup, inbox rotation, so your emails land in the inbox, not spam 🎯 ICP + list building — Clay enrichment, segmentation, AI-assisted personalization at scale ✍️ Copy that converts — sequences built on proven psychology, tested and refined, never templated fluff 🔗 Multi-channel outreach — cold email + LinkedIn (Dripify) working together, not in silos 📊 Campaign management — Smartlead, Instantly, HubSpot: setup, monitoring, A/B testing, reporting 💬 Inbox management — replying to warm leads fast, qualifying, booking the call Certified in Mailchimp, Klaviyo, HubSpot Email Marketing, Google Analytics, and Copyhackers' 10x Emails. If you want someone to own your outbound end-to-end: strategy, setup, copy, and the follow-through to book the call, message me your ICP and current setup. I'll tell you honestly what's working, what isn't, and what it'll take.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.8k
Billed in all: $12,423$12k
$592 in the last 6 months
Across 4 contracts
Across 43 contracts
Earnings, last 30 days
Skill rankings: Top 21% in Email Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #20Email Software63 freelancers · 🇻🇪 #1Top 32%🇻🇪#1 of 1
- #153Audience Segmentation & Targeting476 freelancers · 🇻🇪 #1Top 32%🇻🇪#1 of 2
- #267Email Campaign Optimization828 freelancers · 🇻🇪 #1Top 32%🇻🇪#1 of 2
- #613Email Marketing Strategy2,223 freelancers · 🇻🇪 #3Top 28%🇻🇪#3 of 12
- #633Email Deliverability1,880 freelancers · 🇻🇪 #4Top 34%🇻🇪#4 of 8
- #669Cold Email2,025 freelancers · 🇻🇪 #5Top 33%🇻🇪#5 of 12
- #686Email Outreach2,050 freelancers · 🇻🇪 #1Top 33%🇻🇪#1 of 3
- #747Email Campaign Setup2,501 freelancers · 🇻🇪 #3Top 30%🇻🇪#3 of 5