Alexandra K.

I help premium brands build effective sales and marketing strategies, launch new products, enter new markets and improve commercial performance. With 15+ years of international experience in senior commercial leadership, I combine strategic thinking with hands-on knowledge of how businesses attract customers, generate leads, manage distribution, build partnerships and convert opportunities into revenue. My background includes commercial leadership roles with The Ritz-Carlton, Hilton, JW Marriott and Corinthia Hotels, alongside consulting and project experience with luxury real estate developers, hospitality groups and independent properties across international markets. How I can help your business: Commercial Strategy & Business Growth - Commercial audits and performance improvement plans - Sales and marketing strategies with actionable roadmaps - Market research, competitor analysis and positioning - Customer segmentation and market-entry strategy - Business development and strategic partnerships Marketing Strategy & Customer Acquisition - Marketing strategy and campaign planning - Digital marketing audits and channel optimization - Lead generation and conversion strategy - Customer journey and sales funnel improvements - Marketing budgets, agency briefs and performance KPIs Hospitality Consulting & Revenue Strategy - Hotel and resort pre-opening commercial strategies - Revenue management, pricing and distribution strategy - OTA performance and direct booking optimization - Sales team structure, processes and performance - Commercial forecasting and revenue growth planning Luxury Real Estate & Property Marketing - Go-to-market strategies for developments and branded residences - Buyer segmentation, product positioning and pricing - International buyer acquisition and broker strategies - Off-plan development launches and marketing plans - Lead nurturing and sales conversion optimization Fractional Commercial Leadership I can also support businesses that need experienced commercial leadership without hiring a full-time executive: assessing existing operations, identifying opportunities, developing strategies, coordinating marketing and sales teams, and supporting implementation. What makes my approach different? I have managed the entire commercial function, not just individual marketing activities. I understand the relationship between positioning, pricing, customer acquisition, distribution, sales execution and profitability. I look beyond impressions, clicks and leads to understand whether the commercial strategy is generating actual business. Whether you need a focused strategy project, an independent commercial assessment, a successful launch plan or ongoing senior-level guidance, I bring practical experience, international perspective and a strong focus on measurable commercial outcomes.