Alexandra K.

Luxury Real Estate Commercial Strategy

I have spent 15+ years building, launching, positioning and selling luxury hospitality and real estate products for brands and developers including The Ritz-Carlton, Hilton, JW Marriott, Corinthia Hotels, Johari Developers, Azure United Properties, Castelfalfi, Black Coast Estates and Insider Villas, as well as leading pre-opening commercial projects for IHG and Lotte Hotels. I come from commercial leadership, which means I look at marketing through the lens of sales, revenue and conversion. In luxury real estate, I have worked directly with developers and owners on everything from positioning and pricing to buyer segmentation, go-to-market strategy, international lead generation, broker strategy and sales conversion. I have launched and marketed off-plan developments, luxury villas and branded residences, built and managed sales and marketing teams, and worked alongside content, social media and email teams to turn individual properties into campaigns that actually generate enquiries and sales. My work has included: * Go-to-market strategy for luxury developments and individual listings * Positioning, pricing and buyer segmentation * International buyer acquisition * Lead generation and nurturing strategy * Sales funnels and buyer journey optimization * Social media, content and email marketing direction * Listing launch plans and marketing calendars * Broker and partner strategy * Sales and marketing team leadership * Performance analysis and commercial reporting I have also spent much of my career in senior commercial roles in luxury hospitality, responsible for sales, marketing, revenue management, pricing, distribution and business development. I understand both how premium products are marketed and how they are actually sold. I look at who we are trying to sell to, why they should buy, how we reach them, what happens after they become a lead, where the sales process breaks down, and what needs to change to convert more business. Clients typically bring me in when they need someone who can see the entire commercial picture, set the strategy, give clear direction to the team and make sure execution stays tied to revenue.