Rajni B.

SEO Specialist | Technical SEO, SEMrush, Shopify SEO, Google Ads & PPC

I'm a data-driven SEO and performance marketing strategist helping e-commerce, Shopify, and WordPress businesses turn organic and paid traffic into qualified leads and measurable revenue. My approach combines deep SEMrush expertise, AI-powered SEO workflows, and hands-on Google Ads & Meta Ads management to deliver growth that's sustainable and trackable not just surface-level metrics. I'm Rajni, a certified digital marketing & SEO strategist with 10+ years of experience building integrated SEO and paid performance systems for startups, agencies, and enterprise brands. I specialize in combining organic SEO with paid lead generation campaigns to build a complete acquisition engine driving qualified traffic, higher conversions, and long-term ROI across both channels. ✅ 𝐔𝐩𝐰𝐨𝐫𝐤 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 💰 $200K+ Earned | ⏱ 23,000+ Hours Logged | 📈 190+ Projects Successfully Delivered 👩‍💻 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 As a B2B & B2C SEO and performance marketing specialist, I help clients move beyond rankings and impressions toward pipeline and revenue impact. I use SEMrush as my core intelligence platform paired with AI-driven SEO tools and paid media expertise across Google Ads and Meta Ads to build full-funnel lead generation strategies that convert traffic into paying customers. 𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬 🤖 AI-Driven SEO & Technical Optimization ================================== SEMrush-Powered SEO Audits Technical & on-page evaluations to uncover crawl errors, structural gaps & untapped ranking/lead opportunities AI-Driven Keyword & Intent Research Identifying high-value, conversion-ready keywords using SEMrush, Google Trends & AI-assisted search intent analysis Competitor & Market Intelligence Analyzing rival backlink profiles, keyword gaps & content strategy via SEMrush to build a competitive lead gen edge On-Page SEO & CRO Optimizing title tags, meta descriptions, headings & schema markup to improve both rankings and conversion rates Technical SEO Enhancing Core Web Vitals, site speed, mobile performance & crawl indexability to support scalable lead flow Authority Building Building authoritative white-hat backlinks to strengthen domain authority and lead-gen visibility Shopify & E-commerce SEO Driving product discoverability, category page optimization & structured data to increase qualified traffic and sales 📊 Performance Marketing & Paid Lead Generation ========================================= Google Ads Management Search, Display, Shopping & Performance Max campaigns for cost-efficient leads & sales Meta Ads (Facebook & Instagram) Full-funnel campaigns with audience targeting & retargeting to drive qualified leads Lead Generation Funnels Landing pages & lead magnets designed to maximize cost-per-lead efficiency Campaign Analytics & ROAS Optimization Tracking ad spend, conversions & ROI using Google Analytics, GA4, Meta Ads Manager & conversion tracking pixels A/B Testing Testing creatives, copy & landing pages to improve CTR & conversions AI-Powered Optimization Using AI for audience insights, ad copy & bid strategy refinement 🧰 Tools & Platforms ====================== SEMrush · Ahrefs · Moz · Screaming Frog · Surfer SEO · Google Ads · Meta Ads Manager · Google Analytics (GA4) · Google Search Console · Yoast SEO · Shopify SEO Apps · AI SEO & Ad Tools 🎓 Certifications ✔ Certified SEO Professional ✔ Certified Digital Marketing Professional 🏢 Professional Experience Led integrated SEO, paid media (Google & Meta Ads), and AI-driven content campaigns for clients across real estate, e-commerce, healthcare, education, legal & automotive sectors—focused on lead generation, cost-per-acquisition efficiency, and measurable ROI. 🌍 Industries I've Served Fashion · Education · Sports · Food & Beverage · Finance · Retail · Travel · Technology · Health & Wellness · Real Estate · Automotive · Construction · Gaming · Hospitality and beyond 👣 My Proven Work Process ========================== 1️⃣ Free 30-Min Discovery Call understanding your business goals, target audience & lead gen challenges 2️⃣ Custom SEO + Paid Media Strategy for data-driven SEO + Google & Meta Ads roadmap for full-funnel lead generation 3️⃣ Campaign Execution & Transparent Reporting with clear KPIs tied to leads, cost-per-acquisition, traffic & conversions 4️⃣ Continuous Optimization using insights and A/B testing to refine both organic and paid strategies for compounding, long-term growth If you're ready to turn SEO and paid media into a real, integrated lead generation engine not just rankings and impressions let's talk. 📩 Drop me a message or click "Invite to Job," and let's discuss how we can build a scalable SEO and performance marketing strategy that drives qualified leads, higher conversions, and measurable business growth.