Melissa S.

I help small and medium B2C businesses save money on marketing by building audience-first, data-driven strategies that make both organic and paid work more effective. With 20+ years in marketing, advertising, and market research, I focus on: - Understanding who your real customers are and how they make decisions. - Deciding where to reach them (which platforms and channels). - Crafting the right messages and content that actually convert. My belief is simple: using organic marketing correctly - reaching the right people at the right time with the right message - is the best way to protect your budget. Paid ads can be useful, but they should follow a clear strategy, and never replace organic. Many businesses put too much faith in algorithms by letting the platform "tell them" who their audience is and what will work. That can be misleading and lead to go over budget. I help you step back from blindly trusting the algorithm and instead build a clearer, more accurate picture of who you're really talking to so you don't waste money chasing consumers who aren't real opportunities. I offer a B2C Organic & Paid Growth Roadmap, a fixed-price project that includes a complete audience + platform + content plan, PLUS an AI-Assist Playbook for when you need help moving ideas forward, but don't have access to a strategist.