Ecaterina C.

I design Logos and Brand Identities for Beauty, Wellness, Fashion and Lifestyle brands, with particular experience in Baby and Children’s products. Whether you’re launching a skincare line, refreshing a clothing label or developing a new product brand, I can help you create a consistent visual identity across packaging, your website and marketing materials. I’m Ecaterina, a Top Rated Plus Brand Designer with 8 years of experience. My work combines thoughtful visual research, refined typography and distinctive symbols or illustrations, shaped around your business and audience. WHAT I CAN HELP WITH • Logo design and refinement • Visual identity systems: logo variations, colour palettes and typography • Brand guidelines with practical usage examples • Packaging and label design • Brand patterns, icons and illustrations • Marketing materials and social media templates • Website and landing page design HOW WE’LL WORK TOGETHER We’ll start by clarifying your audience, positioning and where your identity needs to work. I’ll then develop moodboards to establish a visual direction before moving into logo concepts and the wider identity. You’ll see the thinking behind the designs and how they look in context, from a small clothing label to a product box or website. We’ll refine the selected direction together, then I’ll prepare organised files and guidance for consistent use. My aesthetic is clean, considered and detail-focused, ranging from understated luxury to warm, illustrated identities. I pay attention to the practical details too: legibility at small sizes, black-and-white versions, flexible layouts and files prepared for print and digital use. You’ll work directly with me throughout the project, with a clear scope, agreed milestones and regular communication. Tell me about your brand, what you’re planning and the materials you need. I’ll help you define a focused scope and a visual direction that fits.